13+ Best DIY SEO Software & Tools 2023 (Ranked & Reviewed)

Optimizing a website for search engine results can be a challenging task that requires keeping up with Google’s algorithm updates and staying updated on the latest trends. 

Early discoveries in this field may come at a higher cost from agencies. However, despite the complexity of search engine optimization (SEO), anyone with dedication and time can acquire the knowledge to do it themselves.

Regardless of whether your endeavor involves SEO or not, translating your idea into action can be highly gratifying despite the various obstacles. 

How can you leverage SEO to operate in a more efficient and knowledgeable manner?

Utilizing SEO to enhance productivity and effectiveness is a crucial consideration. The starting point lies in acquiring the right tools.

Numerous SEO tools are accessible, making it difficult for a beginner in SEO to discern which ones are truly effective. 

Here, we present a compilation of the finest DIY SEO tools that can facilitate a seamless experience in optimizing search engine rankings.

Top DIY SEO Tools & Software: A Concise Overview

Take a quick look at our summarized table below, highlighting all the DIY SEO software mentioned here.

What is The Best DIY SEO Software? 

Now let’s dive deeper and review each of the best DIY SEO software tools.

1. Surfer SEO

Best DIY SEO Software For Content Optimization

SurferSEO stands out as the best SEO software for bloggers, marketers and online businesses aiming to enhance their search engine rankings and increase website traffic. 

By providing accurate and actionable data, SurferSEO empowers users to optimize their SEO campaigns and achieve superior outcomes. 

With this tool, you can efficiently monitor your rankings, identify new keywords, and evaluate the effectiveness of your SEO efforts. It serves as a valuable resource for any marketer seeking to enhance their optimization strategy and achieve remarkable results.

One of the standout features of Surfer Content Editor is its ability to suggest related keywords that can improve content ranking in Google. 

Additionally, the software offers recommended keyword density, simplifying the process of writing SEO-optimized content with ease.

Within SurferSEO, the Content Planner tool plays a significant role in assisting users in crafting a comprehensive content marketing strategy, leading to increased website traffic. 

Moreover, the Surfer Audit tool comes in handy by analyzing specific keyword-focused pages and providing actionable insights to enhance their performance.

Furthermore, SurferSEO offers an in-built plagiarism detector, which proves valuable in ensuring content originality and avoiding potential penalties from Google due to plagiarism issues.

3 Minute Surfer Overview

Surfer has recently unveiled its latest product, Surfer AI, which harnesses cutting-edge technology to enable the creation of ready-to-rank articles within minutes. 

With Surfer AI, you can effortlessly research, write, and optimize content with just a single click, streamlining the entire process and saving valuable time and effort.

Surfer Key Features

• Live Content Score
• Google Search Console Integration
• SEO Audit Reports
• NLP suggested keywords
• Content Structure suggestions
• Built-in Plagiarism Detector
• Competitor Analysis
• Free Keyword Research tools
• Content Planner
• Writes Meta Descriptions for you
• WordPress and Semrush Integrations
• SERP Analyzer

Surfer Pricing

Here are Surfer’s pricing options:

• ESSENTIAL:
  • For individuals and small teams
  • $69 USD per month, billed annually (SAVE UP TO $240)
  • 180 Content Editor credits per year included
  • 2 organization seats
• ADVANCED:
  • For experts and mid-sized teams
  • $149 USD per month, billed annually (SAVE UP TO $360)
  • 540 Content Editor credits per year included
  • 5 organization seats
• MAX:
  • For agencies and big teams
  • $249 USD per month, billed annually (SAVE UP TO $600)
  • 1080 Content Editor credits per year included
  • 10 organization seats
  • All add-ons included
• ENTERPRISE:
  • For large agencies and enterprise
  • Custom pricing
  • Custom number of articles
  • Unlimited organization seats
  • Dedicated Customer Success Manager
  • All add-ons included

Surfer also offers add-ons that you can purchase in addition to your subscription to customize your experience further. The add-ons include Grow Flow, Audit, SERP Analyzer, White Label, and API. You can also supercharge your content workflow with Surfer AI for $29 USD per article.

Please note that all add-ons are included in the MAX subscription.

2. SEMRUSH

Best DIY SEO software For Technical SEO

SEMRush stands out as a top-notch SEO tool for achieving success in the competitive online marketing arena. 

With its wide range of insights and tools, SEMRush empowers companies and individuals to grasp the complexities of the digital marketing landscape and excel in their online marketing endeavors. 

If you are seeking the finest SEO tools available, SEMRush and Surfer should undoubtedly be at the top of your list.

Semrush is an exceptional and flexible competitive intelligence suite designed for online marketing, encompassing areas such as SEO, PPC, social media, and video advertising research.

With a diverse array of insights and tools, Semrush caters to both seasoned SEO experts and beginners, empowering them to thrive in their online marketing endeavors by gaining a comprehensive understanding of the marketing landscape.

Semrush Key Features

• Local SEO
• Keyword Research
• Site Audit
• Social Media Management
• Competitor Analysis
• On-Page SEO
• SEO Toolkit
• PPC Keyword Research
• Link Building Opportunities
• Track Website Ranking

Semrush Pricing

Semrush provides users with three distinct pricing plans: Pro, Guru, and Business.

• The Pro plan is priced at $129.95 per month and allows users to add up to 5 projects while tracking 500 keywords.
• For those seeking more extensive features, the Guru plan is available at $249.95 per month and offers 15 projects and the capacity to track 1500 keywords.
• The Business plan, which is the most premium option, comes at $499.95 per month and grants access to 40 projects, enabling users to track 5000 keywords.

By opting for an annual subscription, users can enjoy cost savings of up to 17%.

3. Ahrefs

Best DIY SEO Tool For Keyword Research

Ahrefs provides a range of SEO-related tools, including features for keyword research, site exploration, and rank tracking. 

Renowned as one of the most widely used SEO tools, it assists users in monitoring their website’s backlink profile and organic search traffic.

The functionality of Ahrefs involves crawling the internet and creating an extensive index of active websites. 

This data is leveraged to address various inquiries about these websites, such as the number of backlinks they possess or the keywords they rank for in organic search results.

To utilize Ahrefs SEO tools, begin by inputting a URL into the search bar on the homepage and pressing “enter.” Ahrefs will then furnish you with comprehensive data about that URL, encompassing its backlinks, organic traffic, and other relevant information.

Furthermore, Ahrefs facilitates keyword and topic research. By simply entering a specific keyword into the search bar, you gain access to valuable data about that keyword, including related keywords, organic search traffic, and more.

Ahrefs stands as an excellent choice for those seeking top-notch SEO software to monitor their website’s backlink profile and organic search traffic. Additionally, with a suite of other SEO-related tools available, Ahrefs serves as a convenient all-in-one solution for all your SEO requirements.

Ahrefs Key Features

• Find broken Links
• Keyword Tracking tools
• SEO Audit for web pages
• Backlink Analysis tools
• Indexing Reports
• Performance Dashboard
• Content Ideas
• Duplicate Content check
• Monitor social activity
• Domain Authority checks
• Content Explorer for content ideas
• Keyword Difficulty scores
• Rank Tracking

Ahrefs Pricing

Ahrefs provides customers with a selection of four subscription plans.

• The Lite subscription is priced at $99 per month and allows users to track up to 750 keywords.
• For a more extensive package, the Standard monthly plan is available at $199 and permits tracking of 2000 keywords.
• Those seeking advanced features can opt for the Advanced subscription, priced at $399 per month, which enables tracking of up to 5000 keywords.
• The top-tier offering is the Enterprise plan, priced at $999 monthly, granting users the ability to track up to 10,000 keywords.

4. Frase

Best DIY SEO Software For Writing Assistance

Frase is an innovative content optimization tool powered by AI, designed to enhance your website’s SEO performance. This robust platform boasts an array of valuable features, encompassing keyword research, competitor analysis, and content optimization.

With Frase, you can effortlessly discover the most suitable keywords to target for your content. Its exceptional keyword research tool assists in identifying relevant search terms, aligning with the theme of your content and optimizing its overall visibility in search engine results.

Furthermore, Frase serves as a valuable aid in monitoring your competitors. It features a competitor analysis tool, which grants you insights into the performance of your competition regarding SEO. This valuable information can be instrumental in making adjustments to your own strategy.

Moreover, Frase’s content scoring tool is a powerful resource for crafting SEO-friendly content that aligns with the demands of targeted keywords. It ensures that your content meets the criteria for optimal search engine visibility and ranking.

Frase Key Features

• Google Search Console Integration
• Outline builder
• Frase AI Writer
• Content Editors 
• Keyword Research
• Meta Descriptions
• Keyword optimization
• SERP Data Enrichment
• Share documents
• Custom templates
• AI-powered Content Briefs

Frase pricing

• The Solo plan, priced at $14.99 per month, provides support for up to 4 articles.
• For a more extensive option, the Basic plan allows you to write up to 30 articles at a cost of $44.99 per month.
• The Team plan, priced at $114.99 per month, offers the advantage of unlimited article support.

5. Mangools

Best Ease Of Use DIY SEO Tool

Mangools is a user-friendly SEO tool designed to support and enhance your SEO endeavors. Its comprehensive suite of features includes a keyword tool, a backlink checker, and a rank tracker.

With Mangools, conducting keyword research becomes effortless, as it provides valuable insights into search volume and competition levels for your targeted keywords. 

This data proves instrumental in refining your keyword strategy and optimizing your content for improved search engine visibility.

The backlink checker feature in Mangools aids you in managing and assessing the quality of your backlinks, ensuring they meet the desired standards. Additionally, the rank tracker allows you to monitor your performance and track your search engine rankings effectively.

Beyond its core features, Mangools academy offers a wealth of articles and video tutorials, serving as a valuable resource to enhance your understanding of the tools and refine your optimization strategy.

A DIY search engine tool, when utilized effectively, becomes a valuable asset in your SEO toolkit. It streamlines your efforts, saves time, and offers essential insights into your SEO progress, helping you stay on top of your optimization game.

Mangools Key Features

• Mangools API
• SERP Watcher
• SiteProfiler
• SERP Checker
• Link Miner
• Keyword Finder
• Mangools Browser Extension
• 10 Days Free Trial

Mangools Pricing

• The Basic plan is available at a monthly cost of $49, offering essential features and functionalities.
• For more extensive capabilities, the Premium plan is accessible at $69 per month.
• For agency-level requirements, the Agency plan is priced at $129 per month, catering to higher demands.

To enjoy cost savings on any of the plans, opting for an annual subscription grants you a discount of 40% on the regular monthly price.

6. Moz Pro

All-in-One DIY SEO Tools Suite

Moz Pro is an exceptional DIY SEO tool that empowers you to enhance your website’s search engine optimization (SEO) performance. 

With Moz Pro, you gain the capability to monitor your site’s progress, access valuable insights into your competitors’ strategies, and much more.

Moreover, Moz Pro offers a comprehensive suite of SEO metrics and additional tools, facilitating tasks like identifying and fixing broken links, tracking keyword rankings, and more. 

For anyone serious about elevating their site’s SEO, Moz Pro is an indispensable tool to have in your arsenal.

Moz Pro Key Features

• Custom Reports
• Audit and Crawl Websites
• Track Keyword Rankings
• Monitor Backlink Profile
• Research Competitor keywords
• Analyze the Website’s SEO health

Moz Pro Pricing

The platform provides users with a range of monthly subscription plans, starting from $99 and going up to $599.

By opting for an annual subscription, users have the opportunity to save up to 20% on each plan.

Additionally, there is a Free Trial option available to allow users to explore and experience the platform’s features before committing to a subscription.

7. Google Keyword Planner

Best Free DIY SEO Software For Keyword Research

Google Keyword Planner stands out as one of the most valuable free DIY SEO tools to conduct keyword research for your website or blog.

This SEO tool allows you to explore the search volume for specific keywords and estimate the potential traffic you might receive from each keyword. 

This crucial data aids in determining which keywords to prioritize in your SEO endeavors.

Having Google Keyword Planner in your SEO toolkit can be immensely beneficial as it helps you identify and target the most suitable keywords for your website or blog. 

By understanding the potential traffic each keyword can bring, you can focus your efforts on those that will provide the most significant benefits to your site’s SEO performance.

Google Keyword Planner Key Features

• Competitor Research
• Custom advertising plans
• Bid estimates for selected keywords
• Single dashboard SEO Analysis
• Keyword research

Google Keyword Planner Pricing

It’s a free DIY SEO tool.

8. UberSuggest

Good DIY SEO Software For Keyword Research

Ubersuggest is an excellent resource that offers valuable insights into the number of organic keywords a website is ranking for. 

Created by Neil Patel, a renowned online marketing expert, this tool is available for free, with a paid version that unlocks additional features and data.

For businesses seeking to enhance their organic search visibility, Ubersuggest proves to be an invaluable tool. 

Even its free version is highly regarded by SEO experts as one of their favorite SEO tools. If you’re on the lookout for effective and free SEO tools, Ubersuggest should undoubtedly be on your list of top choices.

UberSuggest Key Features

• Content Ideas
• Website performance stats
• Domain Authority checker
• Check for broken links
• Keyword suggestions
• Website rank tracker
• Competitor Analysis

UberSuggest Pricing

The keyword research tool is provided free of charge to users.

For those seeking access to additional SEO features, subscriptions are available at a range of prices, starting from $12 per month and going up to $40 per month.

Additionally, there is a 7-day Free Trial option available, allowing users to explore and experience the additional features before committing to a subscription.

9. SEOptimer

Good DIY SEO Software For Auditing

SEOptimer is a user-friendly website auditing tool designed to provide valuable insights into the SEO performance of your website.

Upon scanning your website, the tool generates a comprehensive report, considering various factors like site structure, content, external linking, and more.

Furthermore, SEOptimer goes beyond just providing the report, offering users helpful tips and recommendations to enhance their website’s SEO.

SEOptimer Key Features

• Keyword Research
• Built-in Audit tool
• White Label Reports
• SEO API
• Bulk Reporting
• SEO Crawler
• Free SEO Tools

SEOptimer Pricing

The DIY SEO plan is priced at $29 per month, offering a budget-friendly option for users.

For those interested in white-labeling their reports, the White Label plan is available at a cost of $49 per month.

For more extensive white-labeling and embedding capabilities, the White Label & Embedding plan can be purchased for $99 per month.

Additionally, there is a 7-day Free Trial option available, allowing users to explore the features and benefits before committing to a subscription.

10. WooRank

Best DIY SEO Tool For Competitor Analysis

WooRank is a versatile DIY SEO tool designed to provide website owners and marketers with valuable insights into their website’s performance and overall health.

The tool boasts a wide range of comprehensive features, including website analysis, keyword research, and competitor analysis. Additionally, WooRank offers a convenient WordPress plugin, simplifying the process of getting started with the tool.

To begin using WooRank, all you need to do is sign up for a free account and input your website URL. Once you’re logged in, you can run a thorough website analysis and gain valuable comparisons against your competitors.

Apart from the website analysis, WooRank offers a variety of other valuable features, such as keyword research, competitor analysis, and more, making it a valuable asset for digital marketing efforts.

WooRank Key Features

• Competitor analysis
• Keyword research
• Website analysis
• WordPress plugin
• Technical website audits
• White label reports

WooRank Pricing

• The Pro plan is available at a monthly cost of $89.99 and includes the ability to track 50 keywords.
• For broader keyword tracking needs, the Premium plan can be purchased for $199.99 per month, allowing users to track up to 250 keywords.
• Enterprise plans are also available for users with higher demands and specific requirements.

By opting for an annual subscription, users can enjoy discounts on their chosen plan.

Additionally, there is a Free Trial option available for users to explore and experience the features before committing to a subscription.

11. SERanking

Best DIY SEO Tool For Monitoring

SERanking stands out as one of the most comprehensive and feature-rich DIY SEO tools in the market.

With SERanking, users can access a wide array of functionalities, including tracking their website’s search engine rankings, conducting competitor analysis, identifying valuable linking opportunities, generating detailed SEO progress reports, monitoring the website for any changes and errors, and optimizing the website’s speed and performance.

SERanking Key Features

• On-page SEO checks
• Competitor Analysis
• Leads Generation
• Backlink Monitoring
• Keyword Clustering
• Track Keyword Ranking

SERanking Pricing

• The Essential plan is priced at $55 per month
• The Pro plan is at $109
• The Business plan comes in at $239

Moreover, the plans are designed to be highly flexible and customizable, ensuring that they can cater to your specific requirements and preferences.

Furthermore, users have the option to explore the features and benefits with a Free Trial before making a commitment to a subscription.

12. LowFruits

Ideal DIY SEO Tool For Bulk Analysis

LowFruits is a convenient tool that simplifies and expedites the analysis of SERPs in bulk. 

By simply entering a URL into the search bar, LowFruits provides an overview of the crucial ranking factors for that specific page.

Moreover, LowFruits allows users to compare multiple pages simultaneously, enabling easy identification of the page with better performance.

Using LowFruits is a simple process: enter a URL into the search bar and click “Analyze.” In no time, LowFruits will provide you with an overview of the essential ranking factors for that particular page. 

Furthermore, the tool displays the number of backlinks associated with the page, offering a quick assessment of its strength.

For website owners and marketers dedicated to enhancing their website’s SEO performance, LowFruits is an excellent tool to explore. With its diverse range of features and user-friendly installation, LowFruits has the potential to elevate your website to new heights.

LowFruits Key Features

• Competitor Analysis
• Quick SERPs analysis
• Keyword Ideas
• Keyword Clustering
• Wildcard searches

LowFruits Pricing

Prices range from $25 per month for 2000 credits to $250 per month for 50,000 credits.

13. SpyFu

Best DIY SEO Tool For Backlink Analysis

SpyFu offers in-depth SEO analysis, focusing on the keywords and backlinks used by your competitors to rank their websites. This information can be leveraged to enhance your website’s search engine ranking by targeting the same keywords.

Moreover, SpyFu doesn’t stop at keyword insights; it also provides data on your competitor’s ad spending. This feature allows you to gauge their investment in being visible for specific keywords in Google AdWords.

The knowledge of your competitors’ strategies empowers you to adapt and improve your marketing efforts, making SpyFu an essential tool for businesses seeking to elevate their website ranking and overall visibility.

SpyFu Key Features

• SERP Analysis
• Comprehensive Keyword Data
• PPC Competitor Research
• Google Ads Spending Data
• Website Ranking Information
• Social Outreach for Backlinks

SpyFu Pricing

SpyFu’s subscription plans range from $16 per month to $149 per month billed annually. 

14. BuzzSumo

Best DIY SEO Software For Content Research

BuzzSumo is a powerful tool that aids in researching and analyzing popular web content. By utilizing BuzzSumo, you can gain insights into what type of content resonates best with your audience, enabling you to adapt your strategy accordingly.

One of the key benefits of BuzzSumo is its ability to showcase trending and popular content. This valuable information provides a clear understanding of the topics that are capturing your audience’s attention. Consequently, you can make informed decisions and tailor your content strategy to cater to your audience’s interests.

Furthermore, BuzzSumo offers a glimpse into your competitors’ publishing activities. This data serves a dual purpose: it sparks inspiration for your own content ideas and allows you to replicate successful tactics used by your competitors.

BuzzSumo’s content analysis feature also provides valuable feedback on your existing content. By examining the performance of your content, you can identify what works well and what needs improvement. Armed with this knowledge, you can fine-tune your strategy for optimal results.

Buzzsumo Key Features

• Conduct research and analysis on popular web content.
• Identify content that resonates with your target audience.
• Generate ideas for new and engaging content.
• Gain insights into successful strategies used by your competitors.
• Analyze your own content to identify strengths and areas for improvement.

BuzzSumo Pricing

Plans range from $119 per month to $999 per month. You can get a 20% discount when you pay annually.

How To Choose The Best DIY SEO Software For You

1. Assess Your Needs

Begin by identifying your specific SEO goals and requirements. Determine what aspects of SEO you need to focus on, such as keyword research, on-page optimization, competitor analysis, or backlink building. Consider your website’s current performance and areas that need improvement.

2. Features and Tools

Once you know your needs, research different DIY SEO software options available in the market. Evaluate the features and tools each software offers and compare them against your identified requirements. Look for tools that have a wide range of functionalities and user-friendly interfaces.

3. User-Friendly Interface

A user-friendly interface is crucial for effective SEO work. The software should be easy to navigate and understand, even for users with limited technical knowledge. Look for tools that provide clear instructions, intuitive dashboards, and easy-to-read reports.

4. Data Accuracy and Reliability

Accurate data is essential for making informed decisions in SEO. Ensure the software provides reliable data sources and uses up-to-date algorithms to deliver accurate insights. Read user reviews to gauge the software’s data accuracy and reliability.

5. Free Trials or Demos

Take advantage of free trials or demos offered by the software providers. This will allow you to test the software firsthand and see if it meets your expectations. During the trial period, explore its key features, analyze the data it provides, and assess its overall usability.

By following these steps, you can make an informed decision and select the best DIY SEO software that aligns with your specific needs and enables you to optimize your website effectively. Remember that each website’s requirements may differ, so it’s essential to find a software solution that caters to your unique SEO goals and challenges.

FAQs – DIY SEO Software

What are the key features and functionalities typically offered by DIY SEO tools?

The key features and functionalities of DIY SEO tools can vary, but commonly offered capabilities include:

• Keyword research: Identifying relevant and high-traffic keywords for website content.
• On-page optimization: Analyzing and optimizing website elements for improved SEO performance.
• Competitor analysis: Evaluating competitors’ strategies and identifying opportunities.
• Backlink analysis: Assessing backlinks to understand link profile and identify potential issues.
• Website audit: Scanning the website for technical issues that may impact SEO performance.
• Rank tracking: Monitoring keyword rankings and performance over time.

Wrap Up

In conclusion, choosing the right DIY SEO tools can significantly impact your website’s search engine rankings and overall organic visibility. With the wealth of options available, it’s essential to consider factors such as features, user-friendliness, and data accuracy when making your decision.

Throughout our exploration of the best DIY SEO tools, one standout performer is Surfer SEO. With its powerful Content Editor, keyword research capabilities, and competitor analysis, Surfer SEO proves to be a must-have tool for any SEO enthusiast or website owner. Its AI-powered features enable users to create optimized and engaging content that resonates with their target audience, while its in-depth insights empower data-driven decision-making to improve SEO strategies.