Constant Contact Vs HubSpot: Which Marketing Tool Is Better In 2023?

In the ever-evolving landscape of digital marketing, effective email campaigns play a pivotal role in engaging customers and driving business growth. 

As businesses seek the best email marketing solution, the debate between Constant Contact Vs HubSpot often takes center stage. 

Both platforms offer a range of features, but the key lies in finding the one that aligns perfectly with your unique business goals.

In this article, we’ll explore the strengths and nuances of both Constant Contact and HubSpot to help you make an informed decision on the best fit for your business.

Constant Contact Vs HubSpot: Quick Overview

Constant Contact

Price: Starting at $12 per month

Free Trial: 14 Days

Constant Contact Summary

Constant Contact is a comprehensive email marketing platform that provides a wide range of features, including seamless integration with social media, intuitive drag-and-drop editing, and real-time reporting. Primarily catering to small and medium-sized businesses (SMBs), it offers an efficient bulk email solution. In recent times, Constant Contact has expanded its offerings to include marketing automation features, a user-friendly website and landing page builder, and additional tools to meet the needs of midsize businesses as well. With its user-friendly interface and diverse capabilities, Constant Contact strives to empower businesses of varying sizes to execute successful email marketing campaigns and nurture their customer relationships effectively.

Constant Contact Key Features

• User-friendly interface
• Impressive deliverability rates
• Email campaign creation and tracking
• Contact list management
• Drip campaigns and automation
• Integration with other platforms
• Events management features
• Niche-specific tools (Email Plus plan)

HubSpot

Price: Starts at $0 per month – Free (Recommended)

Free Trial: 14 Days

HubSpot Summary

HubSpot’s Marketing Hub is a comprehensive inbound marketing platform that serves as a complete marketing engine, encompassing a wide array of essential tools. Within the Marketing Hub, users can access features like email marketing, landing page creation, social media marketing, content management, detailed reporting, analytics, search engine optimization (SEO), and much more. This all-in-one solution empowers businesses to streamline their marketing efforts, attract leads, engage with their audience across various channels, and gain valuable insights into campaign performance. HubSpot’s integrated approach makes it a versatile and powerful resource for marketers looking to optimize their marketing strategies and achieve success in the digital landscape.

HubSpot Key Features

• Email Marketing
• Landing Page Creation
• Social Media Marketing
• Content Management
• Reporting & Analytics
• Search Engine Optimization (SEO)
• Marketing Automation
• Lead Generation
• CRM Integration
• A/B Testing
• Personalization
• Smart Send Functionality
• List Segmentation & Automated Emails
• Integrations with other platforms
• Preview Feature
• A/B Testing
• Marketing Hub Starter Package (includes email marketing and CRM)

Ease Of Use: Constant Contact Vs HubSpot

Constant Contact is known for its user-friendly interface, making it an excellent choice for beginners and small businesses. 

Its drag-and-drop email editor and straightforward tools make creating email campaigns and managing contacts a breeze. 

The platform offers a simple learning curve, and users can quickly navigate through various features without much difficulty.

HubSpot also strives for an easy-to-use experience, but it might have a steeper learning curve compared to Constant Contact. 

However, its recent updates, including the introduction of a drag-and-drop email builder, have made the platform more user-friendly. 

HubSpot’s interface is intuitive, and once users become familiar with its tools, they can efficiently operate the platform and take advantage of its extensive range of marketing features.

Ease Of Use Verdict: Constant Contact

In terms of ease of use, Constant Contact emerges as the clear winner. With its simple and intuitive interface, it caters well to beginners and small businesses. The drag-and-drop email editor and straightforward tools make it easy to create and manage email campaigns without any steep learning curve. 

Constant Contact provides a seamless user experience, allowing users to navigate through its features effortlessly. Whether you’re new to email marketing or looking for a hassle-free platform, Constant Contact offers a user-friendly solution that delivers on its promise of simplicity and accessibility.

Contact Management: Constant Contact Vs HubSpot

Contact management is a crucial aspect of any email marketing and CRM (Customer Relationship Management) platform. It involves the organization, segmentation, and tracking of contact information to build and maintain strong relationships with customers and leads. Here are more details on contact management for both Constant Contact and HubSpot:

Constant Contact Contact Management Features

• List Management: Constant Contact allows users to create and manage contact lists, making it easy to group and categorize contacts based on specific criteria.

• Basic Segmentation: Users can segment their contact lists based on factors such as location, engagement level, and past interactions.
• Contact Profiles: Each contact has a profile that includes basic information like name, email address, and other relevant data.
• Limited Customization: While Constant Contact provides basic segmentation, it lacks advanced customization options for creating detailed segments based on complex criteria.
• Limited Tracking: Constant Contact offers basic tracking of email opens and clicks but lacks more in-depth behavioral tracking.

HubSpot Contact Management Features

• Advanced Segmentation: HubSpot’s CRM allows for more sophisticated segmentation, enabling users to create dynamic lists based on various properties, behaviors, and interactions.

• Detailed Contact Records: HubSpot offers comprehensive contact records that store a wide range of information, including past interactions, website activity, social media engagement, and more.

• Lead Scoring: Users can assign scores to contacts based on their engagement level and behavior, helping identify hot leads.

• Behavioral Tracking: HubSpot tracks contacts’ interactions across various channels, providing valuable insights into their engagement and preferences.

• Integration with Marketing Automation: HubSpot’s contact management is seamlessly integrated with marketing automation, allowing for personalized and automated email campaigns based on user behavior.

Contact Management Verdict: HubSpot

HubSpot’s contact management offers more advanced features and customization options, making it a preferred choice for businesses seeking in-depth insights and personalized communication with their contacts. On the other hand, Constant Contact’s contact management is suitable for simpler email marketing needs and may be a better fit for smaller businesses with straightforward requirements.

Designs & Templates: Constant Contact Vs HubSpot

Constant Contact Templates

• Pre-designed Templates: Constant Contact offers a wide variety of professionally designed email templates that users can choose from for their campaigns.
• Customization: Users can customize these templates to match their brand by adding logos, changing colors, and adjusting fonts.
• Drag-and-Drop Editor: Constant Contact’s user-friendly drag-and-drop editor makes it easy to create visually appealing emails without any coding skills.

• Limited Landing Page Designs: While Constant Contact provides some landing page templates, the options are more limited compared to their email templates.
• Social Media Templates: Constant Contact also offers social media templates, allowing users to create consistent and engaging posts for various platforms.

HubSpot Templates

• Versatile Templates: HubSpot offers a wide range of email and landing page templates, catering to various industries and campaign types.
• Responsive Design: All templates in HubSpot are mobile-responsive, ensuring that emails and landing pages look great on any device.
• Customization Options: Users can fully customize templates to match their brand identity, ensuring a cohesive and professional appearance.
• Advanced Design Tools: HubSpot’s design tools allow for more creative freedom, enabling users to build unique and eye-catching designs.
• Integration with CMS: HubSpot’s templates are tightly integrated with their content management system, streamlining the process of creating and managing landing pages and website content.

Designs & Templates Verdict: Constant Contact

When it comes to designs and templates, Constant Contact takes the lead with its user-friendly and extensive collection of over 300 templates. Unlike HubSpot, where many stunning templates come at a cost, Constant Contact offers a generous selection of free templates, making it accessible to businesses on a budget.

In addition to the pre-designed templates, Constant Contact allows users to build templates from scratch, providing creative freedom and customization options. The platform’s preview feature enables users to visualize how their emails will appear on both desktop and mobile devices, ensuring a seamless user experience across all devices.

While HubSpot boasts numerous eye-catching templates, Constant Contact’s focus on affordability and versatility makes it an attractive option for businesses seeking stunning emails without the extra price tag. With Constant Contact’s impressive template offerings, businesses can effortlessly create captivating emails and landing pages to engage their audience effectively.

Campaign Management: Constant Contact Vs HubSpot

In terms of campaigns, both Constant Contact and HubSpot offer robust features to help businesses create and manage their marketing efforts.

Constant Contact provides a straightforward and user-friendly campaign management system. Users can easily set up and execute email marketing campaigns, including newsletters, promotions, and automated drip campaigns. The platform’s drag-and-drop editor allows for quick and seamless email creation, while the ability to schedule emails ensures timely delivery to the right audience. Constant Contact’s event management features are particularly beneficial for companies hosting regular events and seeking effective ways to communicate with attendees before and after the events.

On the other hand, HubSpot’s Marketing Hub offers a comprehensive campaign management system with a focus on inbound marketing strategies. 

Businesses can create and manage email campaigns, social media campaigns, landing pages, and more, all within the HubSpot ecosystem. The platform’s smart send functionality ensures emails reach recipients at their local time, optimizing engagement rates. HubSpot’s advanced list segmentation and automated email capabilities, integrated with their CRM, provide deeper insights into customer behavior, enabling targeted and personalized campaigns.

Campaign Management Verdict: HubSpot

HubSpot emerges as the clear winner with its comprehensive Marketing Hub. HubSpot’s campaign management system offers a wide array of tools and features that cater to various marketing needs. From email campaigns to social media promotions and landing pages, HubSpot provides a one-stop solution for inbound marketing strategies.

Its versatility, automation, and ability to align marketing efforts with sales, making it the top choice for businesses seeking a comprehensive and powerful campaign management solution.

Email Builder: Constant Contact Vs HubSpot

Constant Contact’s Email Builder:

Constant Contact offers a wide range of customizable and editable templates, making it easy for users to create visually appealing emails. The platform provides drag-and-drop layouts, simplifying the process of designing emails without requiring any coding knowledge. 

Additionally, if users want a unique and entirely different template, they have the option to add custom code to their templates.

With Constant Contact, users can incorporate various interactive elements into their email templates, such as polls, donations, and coupons. The platform also offers pre-designed layouts that save time and ensure a consistent structure across all devices.

Once the email is created, users can select recipients and even perform A/B testing for the subject line, although this feature is available in the $12 plan. Furthermore, users can schedule the time to send an email campaign with the same plan.

HubSpot’s Email Builder:

HubSpot offers a user-friendly Drag and Drop email editor to create visually appealing emails. To access the editor, you can navigate to the marketing section and click on email. From there, you can choose between Regular, automated, or blog emails. The editor allows you to easily customize the layout by clicking on the pencil icon when hovering over a block. You can add various content blocks like images, text, buttons, and videos, and even select background patterns from a variety of pre-built options or upload your own.

In the email editor, you have the flexibility to customize the text style, add links, emojis, and more. The email settings section allows you to add important details like the From name, address, subject line, and preview text. HubSpot also provides assistance in crafting effective subject lines.

Email Builder Verdict: Constant Contact

Constant Contact’s Email Builder is suitable for users who value simplicity and ease of use in creating visually appealing emails. On the other hand, HubSpot’s Email Builder is a robust solution for users looking for greater flexibility, advanced customization options, and a seamless integration of email marketing with other marketing tools for a comprehensive marketing strategy.

Landing Pages: Constant Contact Vs HubSpot

Constant Contact and HubSpot both provide landing page creation capabilities, but there are differences in their approaches and features.

Constant Contact’s landing page builder is straightforward and easy to use, suitable for small businesses and those new to creating landing pages. 

It offers a variety of templates to choose from, and you can customize them using the drag-and-drop editor. While it may not have the most extensive features compared to HubSpot, it provides a solid foundation for creating simple and effective landing pages.

On the other hand, HubSpot’s landing page builder is more robust and offers a greater range of advanced features. 

It allows for more extensive customization and optimization options, making it ideal for medium to large-sized businesses and those with more sophisticated marketing needs. HubSpot’s landing pages are also fully integrated with their CRM, providing deeper insights into user behavior and interactions.

Landing Pages Verdict: HubSpot

If you are looking for a user-friendly and straightforward landing page builder, Constant Contact is a good choice. However, if you need a more powerful and versatile tool with advanced customization options and integration capabilities, HubSpot’s landing page builder is the superior option.

Automation Workflow: Constant Contact Vs HubSpot

Constant Contact Automation:

Constant Contact introduced marketing automation features in 2019, expanding its capabilities beyond traditional email marketing. With these automation capabilities, users can set up drip campaigns, which are automated email series triggered by specific actions taken by recipients. While Constant Contact does offer some automation functionality, it may not be as extensive or advanced as dedicated marketing automation platforms like HubSpot.

Users of Constant Contact can create simple automation sequences based on predefined triggers and actions. However, the options and complexity may be limited compared to the robust automation tools offered by HubSpot. For small to medium-sized businesses looking for basic automation features to streamline their email marketing efforts, Constant Contact’s automation may suffice and provide value.

HubSpot Automation:

HubSpot is renowned for its comprehensive marketing automation capabilities. The platform provides users with a wide range of tools to create sophisticated and highly personalized workflows. Users can design automated sequences based on various triggers, such as website visits, form submissions, email interactions, and more.

HubSpot’s automation extends beyond email marketing, integrating seamlessly with other marketing and sales tools within the platform. 

This comprehensive approach offers businesses a powerful automation solution that goes beyond email marketing to encompass various marketing channels. 

With advanced segmentation and behavioral tracking, HubSpot enables businesses to deliver highly targeted and timely content to their audience, enhancing engagement and driving conversions.

HubSpot’s automation features are particularly valuable for medium to large-sized businesses that require powerful automation capabilities to scale their marketing efforts and achieve more significant impact in their marketing campaigns. 

The platform’s ability to deliver sophisticated and personalized experiences to customers makes it an ideal choice for businesses seeking to optimize their marketing efforts and enhance customer engagement.

Automation Verdict: HubSpot

Constant Contact offers basic automation features suitable for small to medium-sized businesses, while HubSpot provides a more robust and comprehensive marketing automation solution, making it ideal for medium to large-sized businesses looking to implement sophisticated automated workflows across various marketing channels.

Analytics & Reporting: Constant Contact Vs HubSpot

Analytics and reporting are essential aspects of any email marketing platform, helping businesses track the performance and effectiveness of their campaigns. Both Constant Contact and HubSpot offer analytics and reporting features to provide valuable insights into email engagement and campaign success.

Constant Contact Analytics

Constant Contact provides basic analytics, including open rates, click-through rates, bounce rates, and unsubscribe rates. These metrics give users a general understanding of how their email campaigns are performing. Additionally, Constant Contact offers data on the most engaged contacts and the best-performing email content. While these insights are helpful, they may be relatively basic compared to the comprehensive analytics offered by HubSpot.

HubSpot Analytics

HubSpot, as an all-in-one inbound marketing platform, offers more advanced and detailed analytics and reporting features. 

Apart from standard email metrics, HubSpot provides data on email interactions, such as the time spent viewing emails and the devices used by recipients. This level of granularity allows businesses to gain a deeper understanding of their audience’s behaviors and preferences.

With HubSpot’s reporting, users can also track the performance of their entire inbound marketing efforts, not just email campaigns. 

They can analyze website traffic, landing page performance, and conversion rates, providing a comprehensive view of the entire marketing funnel. 

HubSpot’s dashboard allows for data visualization and custom reporting, empowering businesses to track and measure the success of their marketing strategies effectively.

Analytics & Reporting Verdict: HubSpot

For businesses seeking in-depth insights and a holistic view of their marketing efforts, HubSpot’s analytics and reporting capabilities offer a significant advantage. The platform’s comprehensive approach enables businesses to make data-driven decisions, optimize their marketing tactics, and improve overall campaign performance. While Constant Contact provides valuable data for smaller businesses, HubSpot’s advanced analytics are particularly valuable for medium to large-sized businesses looking to maximize their marketing impact.

Pricing: Constant Contact Vs HubSpot

Pricing is a critical factor when choosing an email marketing platform, as it directly impacts the budget and resources allocated to marketing efforts. Both Constant Contact and HubSpot offer pricing plans tailored to different business needs.

Constant Contact Pricing

Constant Contact offers a tiered pricing structure based on the number of email contacts. They have a starting plan of $12 per month for up to 500 contacts, and the pricing increases as the contact list grows. Constant Contact’s pricing also depends on whether users opt for the basic “Standard” plan or the more feature-rich “Premium” plan, which includes additional tools like subject line A/B testing and automated behavioral campaigns. While their pricing is reasonable for smaller businesses, it may become more costly as the contact list expands.

HubSpot Pricing

HubSpot, on the other hand, offers more flexibility with its pricing model. They provide a free version of their email marketing software, which includes up to 2,000 email sends per month. 

For more enhanced capabilities, businesses can opt for the Marketing Hub Starter Package, priced at $20 per month. 

This package includes not just email marketing but also other inbound marketing tools like landing pages, social media management, and CRM integration. 

For larger businesses with more extensive marketing needs, HubSpot offers additional plans with more features, scalability, and custom pricing options.

Pricing Verdict: HubSpot

While Constant Contact is a viable option for smaller businesses with a limited budget, HubSpot’s free version and comprehensive Marketing Hub Starter Package make it a more attractive choice for businesses of all sizes, especially those looking for a complete marketing solution. The ability to scale with HubSpot’s pricing plans ensures that businesses can access the right tools and resources to support their growth and marketing objectives.

Integration: Constant Contact Vs HubSpot

Integration capabilities are crucial for modern businesses, as they enable seamless workflows and data synchronization across different platforms. Both Constant Contact and HubSpot offer integration options, but their approaches differ.

Constant Contact Integrations

Constant Contact provides over 300 integrations with a range of popular tools and platforms, including Salesforce, Leadpages, Shopify, Eventbrite, WordPress, Gmail, and more. These integrations allow users to connect their email marketing efforts with other aspects of their business, streamlining data and communication.

HubSpot Integrations

HubSpot, on the other hand, stands out for its extensive integration ecosystem. 

HubSpot’s Marketing Hub offers over 1000 integrations with numerous third-party applications and services across various categories, such as CRM, social media, analytics, and content management. 

Additionally, HubSpot’s native CRM and Marketing Hub integration provide a cohesive platform where marketing and sales teams can collaborate and share data seamlessly.

Integrations Verdict: HubSpot

The depth and breadth of HubSpot’s integration options make it a powerful choice for businesses looking for an all-in-one solution to manage their marketing efforts and customer relationships. While Constant Contact does offer some integrations, HubSpot’s integration capabilities go above and beyond, allowing businesses to build a comprehensive marketing stack tailored to their specific needs and workflows.

Customer Support: Constant Contact Vs HubSpot

Customer support is a vital aspect when choosing an email marketing platform, as it ensures businesses receive timely assistance and guidance when needed. Let’s compare the customer support offerings of Constant Contact and HubSpot.

Constant Contact Support

Constant Contact provides several customer support options, including video tutorials, chat support, and phone support. Their extensive library of helpful videos assists users in understanding the platform and resolving common issues. The chat and phone support options offer direct access to customer service representatives, enabling quick problem-solving.

HubSpot Support

HubSpot also offers multiple customer support channels, including email and chat support. However, phone support is limited to users on the Professional or higher plans. For users on the Starter plan, support is available through email and chat. Additionally, HubSpot’s Knowledge Base and community forums provide valuable resources for self-help and peer-to-peer support.

Customer Support Verdict: HubSpot

In terms of customer support quality, HubSpot’s reputation stands out as a company that prioritizes educating its customers. The extensive training material and documentation available on HubSpot’s platform empower users to make the most of its features and capabilities.

Overall, while both Constant Contact and HubSpot offer customer support, HubSpot’s emphasis on education and its robust resources give it an edge in terms of supporting its users effectively. Businesses seeking comprehensive support and resources may find HubSpot’s customer support more suitable for their needs.

Frequently Asked Questions: Constant Contact Vs HubSpot

Final Verdict: Constant Contact Vs HubSpot

In conclusion, both Constant Contact and HubSpot are powerful email marketing and CRM solutions, each offering unique strengths that cater to different business needs.

Constant Contact is an excellent option for small businesses and startups. Its user-friendly interface, drag-and-drop email builder, and affordable pricing make it ideal for those looking to launch straightforward email marketing campaigns. Constant Contact’s focus on events management and availability of a diverse range of templates further enhance its appeal for businesses in need of event-related features.

On the other hand, HubSpot is a comprehensive all-in-one inbound marketing engine, making it a top choice for medium to large-sized businesses. With its robust marketing automation, advanced contact management, and a wide array of integrations, HubSpot empowers businesses to execute sophisticated and targeted marketing campaigns. The free email marketing and CRM options in HubSpot provide significant value to businesses seeking to scale and optimize their marketing efforts.

When it comes to customer support, HubSpot’s emphasis on education and extensive training materials gives it an edge over Constant Contact, providing users with a wealth of resources to maximize their marketing strategies.

Ultimately, the decision between Constant Contact and HubSpot depends on the specific needs, goals, and budget of your business. For smaller businesses or those focused on event marketing, Constant Contact’s simplicity and affordability may be the winning choice. For businesses aiming for advanced marketing automation and a comprehensive marketing suite, HubSpot emerges as the preferred solution, particularly for medium to large-sized enterprises.