6 Best AI Copywriting Software and Tools 2023 (Updated List)

If you want to produce high-quality, engaging content, selecting the appropriate AI copywriting software is essential. The best AI copywriting software can assist you in achieving your objectives, from having templates that suggest what to write next to long-form content creation and even content personalization. We’ve ranked and reviewed the best 6 AI copywriting software in this guide along with our top 3 choices so you can choose the one that’s right for you.

Disclosure: Some of the links in this article may be affiliate links and when you buy through them, we may earn an affiliate commission at no extra cost to you. Our affiliate disclosure can be found in our privacy policy.

In a hurry? Our top 3 choices are Jasper ai, Copy ai and Writesonic.

As artificial intelligence (AI) evolves every year, many businesses both small and big are turning to AI software tools to help with their day to day business operations.

From having teams use AI marketing software and AI sales software to help with their daily operations, to using AI chatbots to improve customer experience, there are several ways businesses can use AI to their advantage.

But what about using AI to influence people and customers using the power of words?

While many know they can use AI writing software to come up with content that informs, copywriting is mainly all about the art of persuasion.

With the right words, you can persuade potential customers to buy your product, use your service, or support your brand.

This is where AI copywriting and writing software comes into play.

Are you a writer who is looking for an easier way to generate content online?

You don’t have to be an expert at digital marketing or an AI writing PRO in order to use these AI copywriting tools.

They are designed with the needs of writers in mind and make it easy for anyone to create engaging, high-quality content without needing any technical knowledge at all.

In this post, we’ll go over the best AI copywriting software and tools so you can create high-converting copy for your business.

If you want to increase brand awareness, sell more products, get more people to sign up for your podcast, end writers’ block or anything in between, the right AI copywriting software can help.

Let’s start…

What Are The Best AI Copywriting Software And Tools?

Here are the best AI copywriting software and tools to consider.

1. Jasper.

Best Overall AI Copywriting Tool

Jasper, formerly known as Jarvis, uses artificial intelligence to assist with various copywriting tasks.

Generate headlines, create product descriptions, social media posts, blog posts, marketing emails, SEO content, ai copywriting frameworks, video scripts, and more.

Jasper.ai is a world-class direct response company with advice from copywriters, SEOs, and input from conversion experts to help you improve your copywriting skills and the results you get from them. It’s a useful and powerful tool.

This means you can create original content or improve existing text. This tool will help you optimize your text to get better results in both cases.

The inclusion of boss mode, a tool that allows you to extend and improve your writing skills, is also a great feature. Give the tool a command or tell us about your company or product – just click “generate” as if you were talking to someone.

Jasper Key Features:

• End Writers’ block with Ideas That Help Move Projects Faster
• Break down language barriers by using AI to create content in multiple languages
• Quickly scale your content marketing with original, ready-to-use content with minimal editing
• Stop spending so much time writing blog content and articles and use AI to get the job done in 1/5th of the time.
• The Direct Surfer SEO integration helps add SEO friendly features to your tool.

Jasper AI User Experience:

Detailed daily usage statistics show you how Jasper is helping you grow your content marketing, how much you’re spending and saving, and how much credit you have left in your account.

All this is important information for optimizing the use of the tool and getting the most out of it.

Jasper AI Pricing:

These are the estimated pricing plans on offer:

• Creator Plan (Based on 20,000 words/mo): $39/mo
• Teams Plan (Based on 50,000 words/mo): $99/mo
• Business: Custom Plan & Prices

Jasper Product Updates:

• New product templates are constantly added frequently, along with other additional features that make writing with Jasper even way much easier. From AIDA templates to a paragraph generator templates, these templates make life much easier when it comes to copywriting.

Get started with a free trial of Jasper today, and upgrade to a paid plan to unlock all of its amazing premier features.

2. CopyAI.

Best For Copywriting Templates.

Copy.ai provides complete results in seconds. This is good news for users who are short on time and need to create a variety of text content quickly.

From e-mails, long-form blog posts, social posts, etc., enter what the software needs to know and let Copy.ai create great content.

Multiple editions are available for each generation, so you can choose which edition to use.

The ability to edit, refine, and publish your content using the provided editor is a great feature to perfect your copy without any fuss.

CopyAI Key Features:

• The range of sales copy, blog ideas, and other types of content that Copy.ai can create is amazing.
• You can also generate a meta description to help improve your SEO.
• Create featured articles to help promote your brand and build thought leadership.

CopyAI User Experience:

All the product templates are neatly and perfectly organized in a left-hand side menu that allows you to quickly find what you’re looking for in a matter of seconds.

The editor is very user-friendly, with all the features you need right at your fingertips.

CopyAI Pricing:

Copy.ai offers these plans:

• Free: $0
• Pro (billed annually): $49/mo

Product Updates:

• The free credits given as part of one’s trial never expire, and users get more free credits at the beginning of each month, which allows them to keep using the tool for free for as long as they want.

Read full review.

3. Writesonic.

Best AI Copywriting Software For Articles

Writesonic is a perfect ai copywriting tool for human writers who want to improve their speed and accuracy when writing text.

Whether you’re creating a long blog or article, or creating a landing page that converts, Writesonic helps you get the job done more efficiently and faster.

Whether it’s marketing emails, reports, social media posts, Quora replies, or web copy, Writesonic’s AI Writing Assistant helps you finish it all efficiently in just a few minutes.

Writesonic can also support e-commerce stores by automatically generating SEO-optimized, conversion-friendly product descriptions.

You can also use this tool to create various digital ads such as Facebook ads, Google AdWords campaigns, etc.

Writesonic Key Features:

• Create a blog post or article that describes the topic you want to share with your audience.
• Generate well-written, keyword-rich, conversion-optimized e-commerce product descriptions.
• A variety of advertising and marketing tools help you create more effective ads across all channels including Facebook, Google, and more.
• A website copy template can help you improve your website’s overall conversion rate, SEO, and efficiency by putting all the right elements in the right place.

Writesonic User Experience:

For those unsure where to start, choosing a template from various options is very beneficial.

There’s also a clear description for each template, so you can be sure to use the right one for your needs every single time.

Writesonic Pricing:

Writesonic offers the following pricing plans:

• Free Trial: $0
• Pro: $12.67
• Enterprise: Custom pricing

When you are on the short-form plan, you can choose the prefered output quality to ensure you get the right level of detail for your needs. The output choices are as follows:

• Premium
• Good
• Average
• Economy

Product Updates:

• The team at Writesonic added more templates to bring the current total to over 50, so you’re spoilt for choice when writing.

Get started with Writesonic.

4. Writecream.

Best AI Copywriting Software For Personalization.

Writecream is perfect for generating personalized AI content for specific audiences.

By understanding your prospect’s work, education, and experience, you can customize content to engage them on a personalized level and increase their chances of conversion.

Writecream also delivers great business results by combining personalization and scalability to create many words very quickly.

In addition, it can also create YouTube narrations and audio icebreakers, two features not found in many other AI copywriting software tools.

Writecream Key Features:

• Create social media content, blog posts, product descriptions, and more in a fraction of the time and cost.
• Generate cold emails, LinkedIn InMails, and backlink requests for answers.
• Connect with prospects on a personal level with visual and audio ice breakers.
• Make yourself stand out by creating YouTube narrations and podcasts.
• Mobile apps and browser extensions make it easy to use wherever you are.

Writecream User Experience:

The templates are sorted conveniently according to whether they pertain to social, SEO, copywriting, etc., so you can find what you need fast.

Writecream Pricing:

Here are the pricing plans offered:

• Free Forever: $0/month
• Unlimited: $29/month
• Standard: $49/month
• Extended: $69/month

Product Updates:

• New additions like ‘LinkedIn personalization,’ ‘audio icebreaker,’ and ‘image icebreaker’ allow users to create more unique, original and engaging content.

5. Frase.

Best For Performing AI Research.

Frase begins by researching competitors, understanding customer needs, and designing content to meet those needs.

This is an ideal ai copywriting tool for content strategists and anyone who wants to make sure their writing aligns with business goals.

The software takes the guesswork out of what to write next by doing the in-depth research for you. A great option for those looking to save time while still getting accurate results.

It’s also an excellent choice for large companies and agencies that need to produce a large amount of content, as it helps expand the description of the content sent to content creators.

You can also use Frose to create custom content templates that can be used repeatedly. Frase’s algorithm makes it quick and easy to navigate from content overviews to published articles, making it a solid choice for busy content marketers.

Frase Key Features:

• Questions and up-to-date research help you understand what your customers want online so you can create content that meets their needs.
• AI-generated content descriptions take the guesswork out of what to write next.
• Content optimization ensures that your content is engaging and meets your audience’s needs.
• The Frase Answer Engine gives you a list of questions your customers ask so you can create content that answers them.

Frase User Experience:

The ability to build content briefs your writers can follow is an optimal way to keep each and everyone on the same page.

At the click of a button, you generate briefs with as little or as much information as you want, which is essential when your needs are variable.

Frase Pricing:

Frase offers these pricing plans:

• Basic: $39.99/mo (paid annually)
• Team: $99.99/mo (paid annually)
• Enterprise: Custom pricing plans are available.

Product Updates:

• The SEO add-on has been a significant functionality added to the platform. However, as mentioned above, you’ll have to pay some extra money for this.

6. Copysmith.

Best For Building Copywriting Campaigns.

Copysmith is a great ai copywriting tool for agencies and teams that need to create quality, engaging content on a regular basis.

The ability to generate multiple versions of your content using Copysmith’s AI engine is great if you want to test different versions of your content to see what works best.

You can quickly create a clear path to purchase so prospects know exactly what to do next.

With a campaign builder that lets you create entire campaigns in just a few clicks, you can easily manage and monitor your content to make sure it’s working as intended.

A plagiarism check is also included so you can be sure that your content is original and not copied from elsewhere.

Copysmith Major features:

• By adding compelling product descriptions to your ecommerce store, you can enhance your product descriptions and sell more products.

• Outperform your competitors by improving your blog posts, social media posts, and email subject lines

• Quickly and easily create high-quality product descriptions, social media posts, and email subject lines to grow your ecomm shop.

• Spend less time in meetings by creating more engaging presentations with generated content

• Stop cart abandonment by using tools to create a more engaging sales funnel.

Copysmith Pricing:

These are the plans on offer:

• Starter: $19/mo
• Professional: $49/mo
• Enterprise: Contact their sales team for more information on this.

What is AI copywriting software and tools?

AI copywriting tools allow users to generate content based on given input.

These tools, which allow users to automate the copy-making process, have increased their popularity.

From being able to write an entire blog post on a particular topic to allowing the tool to focus on creating promotional copy to help sell a particular product or a podcast, AI writing software saves time and effort in your daily workflow.

Copywriting Vs Content Writing

Understanding your needs when using AI copywriting tools can help you know which copywriting platform to consider. Whether you want to write a blog post that will rank in search engines using the right blog SEO practices, or you want to create copyright to sell your content, or come up with catchy phrases for your graphic designs, knowing the difference between copywriting and writing will help you to develop your content. helps you start to understand.

Content writing is a more general term that focuses on creating written content for websites and blogs.

This includes blog posts, e-books, and even social media posts.

In most cases, the goal of content creation is to drive traffic to your website.

Copywriting, on the other hand, is a more specific term that focuses on creating compelling content. This can be anything from product descriptions to sales emails to landing pages.

Most of the time, the goal of writing copy is to get readers to take a specific action, such as: B. Buy.

Many of the best AI copywriters can produce both types of content, so an AI writing tool should offer him a balance of the two.

Features Of A Great AI Copywriting Tool

From creating SEO-optimized content to generating bullet points that help in improving product conversions, a great AI copywriting tool will provide a number of different features to help you produce better content.

Here are some of the top features of a great AI copywriting tool.

Natural Language Processing Considerations

Natural Language Processing (NLP) refers to the ability of machines to understand human language, including using variations of the language that refer to the same elements.

It also includes understanding the meaning of words in relation to the specific context in which they are found.

Whether you’re writing marketing copy that needs SEO optimization or creating compelling and informative product descriptions, natural language processing is essential for AI copywriting tools.

As machine learning software continues to evolve, NLP is becoming more and more accurate.

In practice, this means you can create human-sounding copy without sacrificing information quality or accuracy.

Various Templates Available

Whether you’re creating short pieces of content, social media captions, and ad copy (whether you’re creating a series of Google ads or a specially crafted Facebook ad), templates can save you time.

The best AI copywriting tools not only offer a variety of templates to use, but also the ability to create custom templates for future use.

Some AI copywriting tools offer only basic templates, while others offer more complex templates that can be built to create a variety of content.

From writing content intros to creating product descriptions for Amazon and Shopify, having access to a variety of templates can save you a lot of time.

Able To Generate Long-Form Content

When it comes to creating long blog posts, sales letters, or even video sales letters, templates alone are not enough.

AI copywriting tools should be able to create deep, detailed content that sells products and services with just a few clicks.

In addition, an AI copywriting tool that can generate this type of text could be a lifesaver for many lengthy content bloggers and content he creators.

Some tools also include plagiarism checkers as part of their packages, so generating long-form content makes the creation process much easier.

Able To Follow A Brand Voice

You can save a lot of time by using an AI article author to support your content creation process when creating articles.

One drawback, however, is that it can be difficult to maintain a consistent brand voice using the common tone found in AI copywriting tools.

The best ai copywriting tools have the ability to maintain a consistent brand voice, so you can set the tone you want to use when creating content.

You can also use well-known people as your “authors” and have their voices heard in writing.

Multiple Languages

Today, content marketers are using AI software to generate content in multiple languages.

This is a great way to reach a wider audience and extend your reach.

From freelancers to marketing his team dealing with international clients, tools that work in multiple languages ​​are a must.

Plus, you can save time and money by integrating the ai copywriting tool into your company’s workflow while working in multiple languages ​​simultaneously.

Able To Run On A Web Browser

With many companies now focused on selling Software as a Service (SaaS), the right ai copywriting tools need to be able to run in a web browser.

This is important because you can access the software from anywhere as long as you have an internet connection.

Whether you use Google Chrome, Mozilla Firefox, Safari, or Microsoft Edge, the AI ​​text creator you choose should be compatible with your web browser and open like any other of his websites. I have.

How Does AI Copywriting Software Work?

GPT-3 is a machine learning platform used by developers to create various copywriting software platforms.

To get the most out of deep learning, OpenAI has developed this open-source artificial intelligence tool that can generate text based on given inputs.

Business owners and entrepreneurs who want to improve their digital marketing strategies with AI copywriting tools can use GPT-3 to create their content.

Additionally, various API software can be integrated into his GPT-3-using tools, allowing for a more seamless workflow.

How to write a landing page copy using AI Copywriting Software.

Let’s say you have a great product or service or idea that you want to share with the world. But how would you ensure that your prospects notice and click on your offer?

The answer is simple. You need a very compelling landing page copy and AI Copywriting Software can help you achieve this.

Well, if you have a website, you know how important it is to have a landing page that grabs the attention of your visitors and convinces them to take action.

But did you know that the average conversion rate for a landing page across all industries is 9.7%?

Now wondering how to create a compelling and engaging landing page that would resonate with your audience and motivate them to purchase your product or service? In short, how do you write landing page copy that converts?

Don’t worry! This blog post covers everything from how to write working landing page copy to common mistakes you need to avoid to ruin your conversion rate.

And you will also discover an amazing AI-powered writing tool that can help you create amazing landing page copy in minutes without any hassle or stress. So, let’s dive in!

What is a landing page?

Landing pages make a great first impression and can make or break your online business!

A landing page is a standalone website designed to persuade visitors to take a specific action, such as signing up for a newsletter, downloading an e-book, or purchasing a product. It is often associated with a marketing campaign, such as an email, social media post, advertisement, or search result.

The main purpose of a landing page is to convince your visitors to take a specific action, such as sign up for a free trial, download an e-book, fill out a form, order a demo, or purchase row. It should have a clear, single purpose and remove any distractions or navigation that might distract your visitors from the desired outcome.

But writing a landing page copy that achieves this goal isn’t as easy as you might think. You need to capture and capture the attention of your guests, address their problems and pain points, come up with a solution they can trust, and force them to take action. Here are 4 landing page principles you need to keep in mind:

Principles of Writing a Landing Page

Writing a landing page copy is not an easy task if you are not using an ai copywriting tool. It takes a lot of research, creativity, and skill to craft a compelling and persuasive message that engages your audience and solves their problems. Here are some key principles you need to follow to write landing page copy that converts:

Find the problem

The first rule of landing page copy is to figure out the problem your product or service has. tackle for your target audience. Perform appropriate market research and customer analysis, and understand their needs, wants, desires, frustrations, fears, and goals.

What do you find the biggest challenge or problem they are facing? What gap or need do they have? What is the desired outcome or the outcome they want to achieve?

You need to empathize with your audience and show them that you understand their situation and care about them. This is also where your clone begins, as you need to show them that you understand their situation and sympathize with them.

List the pain points

Once you have identified what the problem is, you need to list the pain points your audience is experiencing. Pain points are specific challenges, difficulties, or negative emotions your audience is feeling.

Understand how the problem affects their life, work or business. What are the consequences or risks of not solving the problem? How does the problem make them feel? The pain point is what drives your visitors to seek a solution.

You need to highlight the weak points in your copy and use them to create a sense of urgency and importance.

Proposing a Solution

After agitating the pain points, you must propose a solution that can solve the problem and eliminate the pain. Make sure to present your product or service as a solution that can help your audience achieve their goals and overcome their fears.

Do you know your product or service and how it solves the problem? What benefits or outcomes can your target audience expect from using your solution? How is your solution different or better than the alternatives?

The solution is at the heart of your offer and why visitors should choose you over your competitors. You should showcase your solution in the copy and explain how it works, why it works, and what it does.

Communicating with your target audience

Write landing page text to communicate your offer to your target audience, not everyone. Do you know who your ideal customer is and what their demographics, psychographics, and behaviors are? What is their level of awareness, interest and trust in your solution? What are their objections, questions or concerns?

Tailor your message to the specific niche, niche or personality you’re targeting, and use words, phrases, and expressions that they use and understand.

You need to talk to their feelings, motivations and aspirations and show them how your solution can improve their lives.

Tips for Writing Effective Landing Page Copy

Now that you know the principles of landing page copy, here are a few tips you can use to write effective landing page copy that converts:

Write a compelling subject line

Your headline is the first and most important part of your landing page copy. This is the first thing your visitors see when they land on your site, and it determines whether they stay on your site or exit.

Your subject line should grab your visitor’s attention, pique their curiosity, and make them want to read more. Make sure to write a compelling headline that outlines the main benefit or value proposition of your offer and how it can solve a problem your audience is facing. You can try using an ai copywriting tool like Writesonic’s Landing Page Title Generator to generate killer headlines.

Here are some examples of good and bad headlines for landing page copy:

Bad: Get Your Free Marketing Guide.

Good: How to generate 100 leads in 30 days with this simple marketing strategy.

Bad: We are the best web design company.

Good: How we helped this startup increase sales by 300% with a stunning website.

Bad: Learn to play guitar.

Good: How to play your favorite songs on guitar in just 10 minutes a day.

Add catchy and interesting subheadings.

Your caption is the second part of your landing page copy that visitors notice. It should support your headline, extend your edge or promise, and lead the visitor to the next part of your copy.

Most importantly, it should also create a connection with your audience and make them feel that your offer is relevant, trustworthy and desirable. To write a compelling and powerful caption, you need to focus on a different angle, format, or tone of the headline and make sure to keep it relevant and consistent. This can be achieved with any of the mentioned ai copywriting tools above.

Here are some examples of good and bad captions for landing page copy:

Bad: Learn the secret to marketing success.

Good: A marketing skill that can boost your business growth (Hint:

It’s not what you think).

Bad: We have the most reliable and affordable hosting plans.

Good: How to get fast, secure, unlimited hosting for just $3.99 per month.

Bad: Join our online guitar lesson.

Good: The only guitar lesson you need to master the instrument and impress your friends.

Communicate your USP.

Your USP (Unique Selling Proposition) is what sets you apart from your competitors and makes your solution the best choice for your target audience. This is also an important part of your copy because it shows your visitors why they should trust you and how you can help them achieve their goals.

To inform your USP, you must identify the key features, benefits, or advantages of your solution and explain how they are different or better than alternatives.

Here are some examples of good and bad USPs for landing page copy:

Bad: We have the best marketing software on the market.

Good: We have the only marketing software that allows you to create, automate and optimize your campaigns in minutes.

Bad: We have the most skilled and experienced web designers in the industry.

Good: We have web designers who have worked with some of the biggest brands in the world, such as Nike, Apple and Netflix.

Bad: We have the fastest and easiest online guitar lessons.

Good: We have a guitar lesson using a patented method that cuts learning time in half and ensures your progress.

Focus on benefits rather than features

Your benefits are the positive outcomes or outcomes your target audience can expect from using your solution. They are also the primary driver of your visitors to take action. Your features are specific features or functionality of your solution that enable or facilitate benefits. They are also elements that help justify or explain your interests.

To emphasize benefits versus features, you need to focus on the WIIFM (What’s In It For Me) factor and answer the question your visitors think about:

Will your solution improve their life, work or business? And Writesonic’s ai copywriting Features to Benefits tool can work like magic if you want to turn features into benefits. It can amazingly highlight the benefits to increasing your sales.

Here are some sample benefits and features for landing page copy:

Benefits: Increase your conversion rate by 20%.

Features: The A/B testing feature allows you to benchmark and optimize your landing pages.

Benefits: Save time and money on web design.

Features: Drag and Drop Website Builder that allows you to create stunning websites without coding.

Benefits: Play guitar like a pro for 3 months.

Features: Step-by-step video lessons teach you the basics and techniques of playing guitar.

Build your credibility with social proof

One of the most effective ways to increase your conversion rate is to use social proof, or proof of customer satisfaction and success. your past or current customers. It’s a powerful part of your copy because it builds trust and credibility with your visitors and influences their decision-making.

Social proof can include testimonials, reviews, ratings, case studies, logos, awards or certifications, showing that your product or service has helped your customers. How your product has helped customers achieve their goals or overcome challenges! 

Here are some examples of good and bad social proof for landing page copy:

Bad: “This marketing software is awesome!” – John

Good: “This marketing software helped me generate 50% more leads in a month!” – John Smith, CEO of ABC Marketing

Bad: 4.5 stars out of 5

Good: 4.5 stars out of 5 from over 10,000 customers

Bad: Watched on TV

Good: Like featured in Forbes, Entrepreneur Magazine and Inc. 

Add an actionable CTA

A CTA is a button or link that tells visitors what you want them to do next. In short, it gets your visitors to take action and converts them into leads or customers.

Did you know that custom CTA works 202% times better than the default version? People don’t want irrelevant information, preferring more personalization instead.

So make sure your CTA is clear, concise and engaging, and use strong action verbs, such as initiate, engage, receive, request or buy. It must also create a sense of urgency or scarcity and make your visitors feel they need to act now or they will miss your offer. Writesonic’s ai copywriting CTA Builder can help you create actionable CTAs that turn visitors into customers.

Here are some examples of good and bad CTAs for landing page copy:

Bad: Send

Good: Get your free marketing guide now

Bad: Buy now

Good: Claim 50% off today

Bad: Enter your email address

Good: Join our community of guitarists and get free lessons

Format your copy for skimming

Be real; Your visitors won’t read every word of your landing page copy! They will skim through it to find the most important or relevant information that can help them make a decision.

So you need to format your copy for your readers to skim and make it easier for them to find and understand your main points. To do this, you need to focus more on using short, simple, scannable sentences and paragraphs to get your message across clearly and quickly and this is where an ai copywriting tool works its magic.

In addition to making your landing page scannable, don’t forget to find relevant keywords and incorporate them into your landing page copy to make sure it ranks.

Do A/B testing

One of the best ways to optimize landing page copy and increase conversion rates is to perform A/B testing.

A/B testing is the process of creating and comparing two versions of your landing page copy and measuring which version performs better in terms of conversions. This is also a valuable method for your copy, as it helps you optimize your content, eliminate guesswork, and increase your results.

Get a mind-blowing landing page copy with Writesonic

Writing landing page copy that attracts attention and converts is no easy task, right? It takes a lot of research, creativity, and skill to craft a persuasive and effective message that resonates with your target audience and drives them to action.

But what if you could get a stunning landing page copy in minutes without breaking a sweat or spending a fortune?

Sounds too good to be true, doesn’t it? No, it is not.

See Writesonic, an AI copywriting tool that can help you create convertable landing page copy. It can write landing page copy that is compelling, engaging, persuasive, effective, and matches your brand tone and tone. Writesonic can help you:

• Create multiple variations of landing page copy.
• Edit, customize, or refine your landing page text.
• Save a copy of your landing page as a project or export it as a file.
• Access a library of landing page copy templates and examples to inspire you.
• Get feedback and suggestions on how to improve your landing page text.

If you’re a marketer, entrepreneur, freelancer or blogger, an ai copywriting tool like Writesonic’s Landing Page Builder can help you create landing page copy that attracts, engages, and converts your audience. All you have to do is go to the dashboard and select the landing page option. Then select the product/service name and add a description. Then you need to add features/benefits and choose language and quality.

Combining the power of artificial intelligence and natural language processing, Writesonic can help you create eye-catching, convincing, and effective landing page copy that matches your brand voice and tone.

You can try Writesonic for free and see for yourself how awesome it is. You can also upgrade to a premium plan and get unlimited access to all Writesonic features and benefits.

Landing page copy mistakes that you should avoid

Writing landing page copy that converts is no easy task, and it’s easy to make mistakes that can ruin your conversion rates. Here are some common landing page copywriting mistakes you should avoid:

Forgetting WIIFM (What’s In It For Me)

The biggest mistake you can make when copying a landing page is forgetting WIIFM. It’s what your visitors think of when they land on your page.

Your audience wants to know how your solution can help them solve a problem, achieve a goal, or satisfy their desire. They don’t care how great, creative, or complex the solution is, unless you can explain how it benefits them.

To avoid this mistake, you should always focus on benefits rather than features and show your visitors how your solution can improve their lives, work or business. . You can use Writesonic’s feature engine to quickly turn your features into benefits. You should also use words or phrases that highlight the WIIFM element, such as you, your or use.

Adding unnecessary friction or barriers

Another mistake you can make when writing landing pages is adding unnecessary barriers or friction that could keep your audience from taking action . It’s anything that might make your visitors hesitant, suspicious, or resistant to action.

Barriers or limitations may include asking for too much information, having a long or complicated form, having a weak or unclear CTA, having a slow or unresponsive page, or having an inconsistent offer consistent or irrelevant.

To avoid this mistake, you should always make your offer clear, concise and powerful, your process simple, easy and secure, your information complete, accurate and reliable. Trustworthy, your urgency is realistic, reasonable and visible and your preferences singular, targeted and obvious.

Not using a compelling headline

Your headline is the most important part of your landing page copy, and if you don’t use a compelling headline, you’ll lose the attention and interest of the audience. In short, a boring, generic or unclear title will drive visitors away.

Your subject line should be short, simple, and powerful, and it should communicate the main benefit or value proposition of your product and how it can solve the problem your audience is facing. encountered. Your headline should also spark curiosity, interest, or emotion and make your audience want to read more.

To avoid this mistake, you should always use a catchy headline that grabs the visitor’s attention, piques their curiosity and makes them want to read more. You should also use clear, concise, and powerful words to communicate your main benefit or promise, and use emotional words, numbers, or questions that appeal to a need, want, or need or fear.

Talking More About Yourself

Another mistake you can make when writing landing page copy is saying more about yourself, your product or service, and not enough about your audience, their problem, or your solution. your law.

Your landing page copy shouldn’t be a pitch or brag, but a conversation or story that connects with your audience and shows them how you can help them.

To avoid this mistake, you should always talk about your target audience rather than yourself and use words or phrases that refer to their problems, pain points, and goals. You should use the words “you” and “your” instead of “we” and “our,” and show empathy, understanding, and concern for your audience.

Missing Defined Goal

The next mistake you can make when writing landing page copy is missing a defined goal or not knowing what you want your audience to do next. Your landing page should be clear and targeted to convert your visitors into leads or customers. Your landing page copy should have a clear, unique purpose, and it should lead your viewers to a specific action you want them to take.

You shouldn’t have multiple or conflicting goals, such as newsletter subscriptions, e-book downloads, and product purchases on the same landing page.

To avoid this mistake, you should always have a definite goal for your landing page and tailor the copy, design, and call to action to your goals. You should also measure your landing page performance and track your conversions using tools or platforms like Google Analytics, Hotjar, or Crazy Egg.

Focusing on features, not benefits

Another mistake you can make when writing landing pages is focusing on features or technical aspects of your product or service, not the benefits or results your audience will get from using it.

Your audience is not interested in what your product or service can do, but what it can do for them. You should use benefits to show how your product or service can solve their problem, improve their situation, or improve their experience.

To avoid this mistake, you should always focus on benefits rather than features. Use emotional words like awesome, unbelievable, awesome or awesome to make your perks more appealing and appealing.

Language inconsistencies

One of the most common mistakes you can make when writing landing page copy is inconsistent language or not using a consistent tone, voice, and style and suitable for your landing page copy. Your landing page copy should align with your brand personality, audience interests, and offer themes.

You shouldn’t use formal, technical, or boring language if your audience is relaxed, friendly, or playful. You shouldn’t use humorous, playful, or sarcastic language if your audience is serious, professional, or respectful.

You need to use language and tone that your audience uses and understands, and that creates connection and trust with them.

Landing Page Templates

If you need inspiration or guidance on how to write your landing page copy, you can use landing page templates that can help you structure your content and save you time and effort. Here are some landing page templates you can use.

Template 1: PAS (Problem-Agitate-Solution)

This template uses the PAS (Problem-Agitate-Solution) formula, which is a classic writing technique for problem solving, difficulty points, and solution goals. your object’s law. It consists of four main sections:

titles, subtitles, body, and CTA.

Subject:

State the problem your target audience is facing and get their attention.

Subheadline:

Trigger the pain points your target audience is experiencing because of the problem, while creating a sense of urgency and importance.

Body:

Offer the solution your target audience needs and showcase your benefits, USP, and social proof.

CTA:

Force your target audience to take action and tell them what to do next.

Example:

Subject:

Are you having trouble generating leads for your business?

Subtitle:

Learn how to attract, engage and convert your ideal customers with this proven marketing strategy

Body:

“If you’re like most business owners, you Know that lead generation is key to your business.

But you also know it’s not easy.

You have to compete with thousands of other businesses, keep up with changing consumer behavior and deal with limited time and resources. You’ve tried many different marketing tactics, such as SEO, social media, email, and content, but none of them seem to work.

You are frustrated, overwhelmed and hopeless. What if there was a better way? What if you could generate leads without spending a lot of money, wasting time, or chasing leads? What if you could create a marketing system that works 24/7 and brings you qualified, purchase-ready leads on autopilot?

Introducing LeadGen, the ultimate marketing software that helps you generate more leads faster and easier than ever.

LeadGen is the only marketing software that allows you to create, automate and optimize lead generation campaigns in minutes.

With LeadGen you can:

• Create landing pages, pop-ups and forms that capture the attention of visitors and contact information.
• Automate emails, messages, and calls to nurture your leads and move them through your sales funnel.
• Optimize your campaigns with A/B testing, analytics, and insights that tell you what works and what doesn’t.
• Connect with your favorite tools, such as CRM, email and social media, seamlessly integrating with LeadGen.

LeadGen is the complete marketing solution you need to grow your business.

Whether you’re a small business, startup or freelancer, LeadGen can help you generate more leads faster and easier than ever before. But don’t take our word for it.

See what our customers say about LeadGen:

“LeadGen has been a game changer for our business. We grew leads by 300% in just one month and dropped 50% cost per lead. LeadGen is now easy to use, powerful and affordable. We highly recommend it to anyone looking to grow their business.” – Lisa Johnson, Director CEO of XYZ Marketing.

“LeadGen is the best marketing software we’ve ever used. We can create and launch our campaigns in minutes and automate tracking and conversions. LeadGen helps us. save time, money, effort and focus on our core businesses. We love LeadGen and so do our customers.” – Jack Wilson, Founder of ABC Consulting.” 

Template 2: AIDA (Attention-Interest-Wish-Action)

This template uses the AIDA (Attention-Interest-Desire-Action) formula, another classic copywriting technique to guide your target audience through the steps of awareness, interest, desire, and action. It consists of four main sections:

titles, subtitles, body, and CTA.

Subject:

Grab your target audience’s attention with an eye-catching, compelling or surprising statement.

Caption:

Engaging your target audience with a benefit, promise, or question related to their problem or goal.

Body:

Engage your target audience with your solution, USP, and social proof, and show them how you can help them.

CTA:

Encourage your target audience to take action and let them know what to do next.

Template 3: BFF (Benefit-Features-Facts)

This sample uses the BFF (Benefit-Feature-Facts) formula, which is a simple and effective technique that highlights the benefits, features and facts of your target audience. It consists of three main sections: titles, body, and CTA.

Subject:

Summarize your target audience’s key benefits and get them curious about your offer.

Body:

Extend the benefits of your target audience and support them with your features and facts, such as USP, social proof, and statistics.

CTA:

Invite your target audience to take action and tell them what to do next.

Writing landing page copy that converts isn’t an easy task, but it’s not impossible either. If you follow the guidelines and tips we shared in this blog post, you can write landing page copy that works and attracts, engages, and converts your audience.

But if you want to save your time and energy and get a stunning landing page copy in minutes without any hassle or stress, you should definitely try Writesonic Landing Page Builder.

Wrap Up.

AI copywriting software and tools are not only perfect, but they can help you create engaging and interesting content for your audience.

If you’re looking for content creation tools, consider using one of the AI ​​copywriting software and tools above.

With tons of features, templates, and integrations, these copywriting tools make it easy to create quality content regardless of what you want to sell.

To recap, the best AI copywriting software and tools are:

• Jasper.ai: Best Overall AI Copywriting
• Writesonic: Best Article Writer
• Copy.ai: Best Copywriting Templates

Last updated on June 2nd, 2023 at 04:36 am