9 Best Landing Page Builders 2024 [UPDATED LIST]

best landing page builders

Choosing the right landing page builder is very important for your business. With the best landing page builder, you can easily enhance your online marketing campaigns and increase sales and conversions. In this guide, we’ve ranked and reviewed the 9 best landing page builders along with our top 3 picks, so you can pick the best one for you.

Disclosure: Some of the links in this article may be affiliate links and when you buy through them, we may earn an affiliate commission at no extra cost to you. Our affiliate disclosure can be found in our privacy policy.

Landing pages encourage visitors to take action, generate new leads, build an online following, and generate sales.

The best landing page builders also offer advanced features like custom domain names, heatmaps to track engagement, integration with webinar software, and massive lead generation tools.

This is important because good landing pages are essential to content marketing if you want to lower your website’s bounce rate, attract more leads, and increase sales.

As such, it must not only look visually appealing, but also be accessible and functional while maintaining a certain level of originality that sets it apart.

Of course, the content of your landing page will vary depending on the product or service you offer, but there are certain elements that all successful landing pages have in common.

It can include anything from a business value video, to a contact form that clearly explains the benefits of being on the mailing list, to an award that showcases past success.

But even small businesses and corporate brands still struggle with those problems.

Landing page creation is one of the top five challenges for B2B marketers, with only 22% of businesses satisfied with their conversion rates and only 16% of landing pages with uncluttered navigation, choosing the right landing page builder is important.

This list compares, ranks, and reviews the top 9 landing page builders based on landing page features, usability, third-party integrations, automation tools, design, pricing, and more.

Whаt is thе Веst Lаndіng Раgе Вuіldеr?

Here are our top picks for the best landing page builder to try this year.


1. Leadpages.

Best for building fast, functional, and responsive landing pages quickly.

LeadPages offers a wide variety of landing page templates to choose from along with a very easy to use drag and drop interface.

Mobile responsiveness and page speed are essential for any landing page you create, so LeadPages focuses on ensuring your users have the best possible experience on whatever device they’re using.

This will lower your website’s bounce rate and increase conversions. Plus, a unique story-like mobile landing page lets you tell your story in a complete browser environment.

By allowing you to publish your landing pages on your own domain and host those pages on their own servers, LeadPages can help you fine-tune your pages without having to get into code optimization, image compression, or SSL hosting. Great for when you want to be in control. Have to.

Ultra fast load times for AMP to reduce bounce rate and increase leads. This is a landing page builder that really knows how to take care of your business.

If cost is your primary concern, Leadpages is for you. But don’t let the cheap pricing plans fool you. There is no compromise on functionality either.

With dynamic text replacement, CRM and email integration, Leadpages is packed with features. The best includes 160+ page templates and unlimited mobile-friendly page creation.

LeadPages Key Features:

leadpages features
  • A/B testing
  • Integrations with WordPress
  • Mobile-responsive templates
  • Coming soon pages
  • Social media integrations
  • Offers plugins for form creation and page design
  • Countdown timers
  • Third-party analytics
  • Custom branding
  • Weekly group coaching

LeadPages Рrісіng Packages:

lp=pricing

The standard plan costs $25 per month; The Pro plan costs $48 per month and the Advanced plan costs $199 per month.

They also offer a 14-day free trial. All plans come with unlimited landing pages, with high page load speeds, Facebook Ads Builder, unlimited pop-ups, SEO features, and mobile responsive landing pages.


2. Іnstараgе.

Best Ease of Use Landing Page Builder

instapage

From entrepreneurs to large agencies, Instapage is the perfect landing page builder for anyone who wants to create stunning landing pages. With over 200 mobile-friendly templates, you don’t need to write HTML, CSS, or hire a developer to design your landing page.

It provides a simple drag and drop editor that makes it easy to add elements to your landing pages.

It only takes a few minutes to complete the setup and start using this tool.

Their Business Account offers integration with tools like WordPress, MailChimp, Salesforce, HubSpot, and more. If you’re seeking more cost-effective alternatives to Instapage, we recommend referring to this informative article.

InstaPage Key Features:

instapage features
  • The editor is flexible and easy to use.
  • Customizable templates.
  • Confirmation message to customer.
  • Interactive Widgets.
  • Customize fonts – up to 5,000 web fonts available.
  • Dynamic keyword insertion.
  • Customizable landing page forms.
  • Powerful conversion analysis.
  • Unlimited A/B testing.

InstaPage Pricing Packages:

instapage pricing

The Core plan, priced at $99 per month, offers standard features like post-click experience building, responsive pages for all devices, analytics suite, and a robust integration ecosystem.

The Enterprise Plan is quote-based and has more advanced features, such as a personalized experience manager, enterprise-grade security features, and more.

You also get a 14-day free trial, which gives you access to all the features of the Core plan.


3. Uсrаft.

Best Built-In Website Builder.

ucraft

Ucraft is another user-friendly landing page builder that comes with a ton of great features like a drag and drop editor, logo maker, and other design tools.

One downside is that the lowest tier subscriptions offer limited features and functionality.

In addition, the available templates provided by Ucraft are very attractive and completely portable.

The blogging and ecommerce tools are also pretty easy to use and have plenty of customization options. You also get a free domain name with all annual plans.

In addition, Ucraft allows integration with essential tools, such as Google Analytics, Zendesk chat, Intercom, etc.

Ucraft Key Features:

ucraft features
  • 24/7 live chat support.
  • Тhе Теаm Арр: It allows you to grant access to your website to members of your team and grant them editing permission.
  • ЅЕО App: The app gives you basic tools, such as adding a page title, image, and description.
  • Раges Арр: It allows you to add, remove and rearrange sections of your website.
  • Dеsigner Тооl: A free add-on that allows you to customize templates to your taste, in terms of layout, typography, and more.

Ucraft Pricing Packages:

ucraft pricing

The first plan offers free landing pages and includes basic features. Then Ucraft offers three paid plans. The Professional Website plan is $10 per month, the Pro Shop is $21 per month, and the BigCommerce plan is $39 per month.

You also get a 14-day free trial — no credit card required.

Ucraft Cons:

  • This is more of a website builder than a landing page builder.
  • Could be more sophisticated.

4. Unbounce

Best Landing Page Builder For Forms

unbounce

Unbounce is one of the best landing page builders on the market. Used by over 1,500 brands around the world, it helps you create optimized landing pages to convert more potential customers into leads and sales.

It offers great features that can quickly create, publish and test your own landing pages, pop-ups and permanent bars – no coding skills required.

Key features include an easy-to-use drag and drop editor, over 125 mobile-friendly templates available, and dynamic keyword insertion for search engine marketing (SEM) campaigns.

Dynamic Keyword Insertion is a great feature that allows you to replace keywords on your landing page and replace them based on a user’s search query.

Unbounce integrates with leading marketing apps like Zapier, HubSpot, Salesforce, Marketo, Campaign Monitor, MailChimp, WordPress, and more.

It also offers a free trial so you can test the product before purchasing the paid version.

Unbounce Key Features:

unbounce ux
  • Easy-to-use drag and drop functionality.
  • Over 125 mobile and AI-powered models.
  • Dynamic keyword insertion.
  • Automatic ЅЅL encoding.
  • Sticky bar.
  • Lead making tools.
  • Client management and multi-user management.
  • Custom domains.

Unbounce Рrісіng Packages:

unbounce pricing

If you’re just starting out, we recommend their Basic plan, which probably includes everything you need.

You can get started with their 14-day free trial.


5. НubЅроt.

Best FREE Landing Page Builder

hubspot landing page builder

НubЅроt is one of the most trusted names in SaaS and B2B marketing, and rightfully so. They offer a variety of marketing services ranging from CRM tools to sales tools and landing page tools; HubSpot is a one-stop shop.

HubSpot lives up to its reputation by providing extremely powerful, feature-rich, easy-to-use landing page builder tools. The software adapts to all requirements and is sufficient for single users, large groups and agencies.

HubSpot is freemium software that has all the free tools you need to run a basic marketing campaign. For free, you get a landing page builder, form builder, email marketing, ad management tools, and CRM. If you are a small business on a tight budget, these tools are sure to help you get results without spending too much money.

If you are a beginner, you have access to the entire process and hundreds of mobile-friendly templates available. However, for more advanced users, this popular landing page tool offers a wide range of tools and technologies, such as advanced analytics tools, testing software, and more.

HubSpot Key Features:

huspot landing page templates
  • Pages are fully responsive on all devices.
  • Deliver personalized landing page content to each visitor.
  • Powerful A/B testing features.
  • Allows you to create professional-looking landing pages in minutes.
  • Capture and convert leads with live chat, pop-up forms, chatbots, and more.

Hubspot Price plan:

HubSpot’s free plan includes free landing pages, thirteen industry templates and fundamental analysis, plus many other handy business tools. Then you have three premium levels:

Ѕtarеr, Рrofessіоnаl and Еntеrрrisе.

This is one of the most comprehensive marketing tools on the market, especially for the Enterprise version.

  • Starter plan starts at $50 per month to access 1,000 contacts.
  • Professional plan costs $800 per month (billed annually). 
  • Business plan costs $2,400 per month (billed annually).

HubSpot Cons:

  • Professional and Enterprise plans are expensive.
  • Mobile AMP pages are not available.
  • Most suitable for large customers.

Get started with HubSpot Landing Pages for free. 


6. Lаndіngі.

A Flexible Platform with No Coding Needed.

landingi

Landingi is an end-to-end landing page builder for small businesses. The fact that it is used by more than 4,000 companies, including giants like Paypal and Sony Music, further proves its reliability.

To create custom landing pages with Landingi you don’t need any computer or coding skills. This automatic landing page builder makes it easy to create, publish, and optimize your landing pages.

It also offers powerful features like a drag and drop editor, 100+ mobile-friendly templates to increase conversions, marketing aids, and more.

In general, Landingi is very similar to Instapage, but you need a more premium plan to match its services.

Landingi Key Features:

landingi templates
  • A/В Split Test.
  • Simple drag and drop editor.
  • Integrated web analytics tool.
  • Track your visitors, conversion rates.
  • Organic rank optimization.
  • Quality score optimization.
  • Integrations with HubSpot, MailChimp and many more tools.

Lnadingi Рrісіng Packages:

landingi pricing

The Starter Core plan costs $29/month, the Create plan costs $45/month, the Automate package costs $59/month, and the Suite package costs $209/month.

All plans come with a 14-day free trial; No credit card required. Each plan includes features like unlimited landing pages, technical support, AWS cloud storage, drag and drop landing page builder, and more.


7. Wishpond.

wishpond

Wishpond is a rising name in SaaS and marketing, having been named one of HubSpot’s Top 14 Competitors in 2019 and named a High Performer in the Software Grid report marketing automation of G2.

Wishpond’s interface is intuitive and optimized for conversions. All you need to do is use one of their templates and enter the information you want to collect through the landing page forms.

This tool is suitable for both beginners and more advanced users. Wishpond’s landing page builder can be as easy as spending a few minutes with their drag and drop builder.

On the other hand, if you want more flexibility, their advanced tools allow you to customize your page elements by coding HTML and CSS.

wishpond features

Wishpond Key Features:

  • Easily integrates with other major marketing platforms.
  • It provides additional powerful marketing automation tools to drive marketing efforts.
  • The templates are responsive on all devices. 
  • The landing page template collection caters to different industries, events, and purposes.
  • It allows you to create professional landing pages in minutes.
  • It makes it easy to add pop-ups and forms, even for non-developers.
  • Rich resources, with a knowledge base and library of webinars, ebooks, and articles on marketing and platforms.
  • Live chat support is available.

Wishpond Pricing Packages:

wishpond pricing

Wishpond offers three pricing plans for which you can choose to sign up for a monthly or yearly subscription. The main difference between each is the number of leads of each, as well as access to some advanced features like API access.

Starting Out plan is $49/month, limited to 1,500 leads. Everything You Need plan is $99/month, limited to 2,500 leads. Level 1 Rapid Growth Plan is $199/month with 10,000 leads limit.

There’s a 14-day commitment-free free trial of annual plans for anyone who wants to see if Wishpond is right for you.


8. GetResponse.

getresponse

GetResponse is an all-in-one platform that allows you to build landing pages and help you with email marketing and marketing automation efforts.

To get started with its landing page builder, all you need to do is follow four simple steps, which include:

  • Choose a template.
  • Customize your landing page.
  • Publish your landing page in one click.
  • Once published, test your page and optimize it.

Yes, it’s as simple as that. Another great thing is that you get many tools for one price.

However, the landing page builder is not the primary tool, which can have its downsides.

GetResponse Key Features

getresponse features
  • Built-in editor, easy to use.
  • It places permanent sign-up forms from the bottom up on your landing page to convert your leads.
  • Fully mobile responsive landing page template with 5000+ Shutterstock images.
  • Outstanding customer service.
  • Smart list automation.
  • Powerful analysis and testing.
  • Countdown to inspire your prospects to take action.

GetResponse Рrісing Packages:

getresponse pricing

The basic pricing plan starts at $15 per month and ranges up to $1,199/month for the Enterprise plan. GetResponse also offers a 30-day free trial.


9. ЅhоrtЅtасk.

shortstack

If you are looking for a landing page builder to help you create beautiful landing pages for giveaways, contests and quizzes, then ShortStack is here for you.

In addition to an easy-to-use editor, it also offers email marketing tools to track your leads and conversion rates. ShortStack handles all of this on its own, without having to hire a developer or learn to code yourself.

In addition, this landing page builder offers features like customizable CTA, campaign analytics tools, email analytics tools, marketing automation, and more. ShortStack claims to get you 83% more views on your contests, giveaways and landing pages on average.

You can use this landing page builder with MailChimp, Shopify, Google Analytics, Vimeo, Squarespace, and more.

ShortStack Key Features:

  • An easy to use drag and drop editor.
  • Powerful analytics and ROI tracking.
  • Mobile responsive template.
  • Real-time editing.
  • Simple customer management.
  • Fraud detection and limit repeat entries.
  • Track conversion rates, website visitors, and more.

ShortStack Рrісіng Packages:

shortstack pricing

ЅhоrtЅtасk offers three раіd plans: the Starter plan starts at $29 per month and allows up to 2,000 entries. The Business plan starts at $99 per month with 10,000 entries, and the Agency plan allows up to 50,000 entries for $199 per month. You can get started with a 10-day free trial.


What is a landing page builder?

A landing page is a single webpage with a call to action (CTA) that typically includes a signup, offer, or contest form. Your landing page is where visitors come from through organic traffic or when they click on a Google ad or any advertising campaign on social media platforms like Facebook.

Most of them are used to generate leads for a particular business that bought ads.

Landing Page Builder is used to make landing pages intuitive and user-friendly. Additionally, they help marketers create personalized, targeted landing pages with engaging templates to engage visitors and convert them into leads.

The ultimate goal of a landing page builder is to create optimized landing pages that can focus on driving customers through the sales funnel to a purchase. Unlike home pages, they are designed to convert quickly.

What Are The Benefits Of Using A Landing Page Builder?

Results oriented to the goal.

In a nutshell, a landing page builder keeps your visitors distracted and makes them think about the one thing you want them to do, which is your business.

Landing Page Builder allows you to create landing pages without any technical knowledge, navigation bars, extra tools or additional information. Moreover, it helps you to draw the visitor’s attention to your product.

Landing Page Builder helps you create highly targeted landing pages pretty quickly, no matter what page builder you use. The best part is that most of them come with pre-designed templates that can be customized to fit your business goals and requirements.


A/B testing.

A/B testing is something your landing page cannot do without, as it is essential to test every parameter of the page before going live.

Businesses need to calculate whether their landing page conversion rates increase or decrease.

After determining which features need updating and tweaking through continuous testing, you can always go back and use the landing page builder to optimize that feature for best results.

The advantage of using landing page builders is that most of them come with a built-in A/B testing tool. Buying a specific set of tools to monitor your landing pages will cost you nothing.


Attractive templates.

Your landing page should have an attractive, creative and compelling template to appeal to your target audience.

And that’s where a high-quality landing page builder comes in handy.

Landing page builders often come with pre-designed landing page templates for multiple niches and domains. The good news is that you can customize these templates to create landing pages that exactly fit your business needs.

Finally, at the end of the day, you’ll get highly personalized and personalized landing pages that aim to engage your target audience to positively impact them. These generators help you create an impactful page that also encapsulates aspects of your business, just the way you want it.

Here, as you can see, LeadPages offers many great templates for different purposes, including events, products, webinars, and more.

a/b testing landing pages

They are very easy to use.

Just as the best website builders give you peace of mind and don’t have to worry about creating a great website, landing page builders work the same way when it comes to creating a great landing page.

No prior technical expertise or experience using a landing page builder is required. All you have to do is follow the instructions and enjoy most of the built-in properties.

For example, most landing page builders come with a drag and drop editor where you can simply select and drag widgets and other properties to add them to your landing page.

On top of that, the landing page builder gives you plenty of template options, testing tools, interface design, custom social media previews and more at the click of a button or by drag and drop function.

For example, here are some features that make it easier for marketers to create landing pages with LeadPages:

leadpages features

Flexible publishing options.

Most good landing page builders give you flexible posting options. Also, the majority of them provide subdomains for users to purchase their services.

This gives them a huge advantage as subdomains allow you to manage your landing pages separately from the root domain while presenting a unified domain name to potential customers and potential customers. This allows your marketing team to control subdomains to publish pages and run their own scheduled campaigns without the involvement of IT teams.

Additionally, subdomains are an additional opportunity for marketers to add context to their pages first with the content in the URL.

It mainly prepares and educates potential customers before they start reading your landing page content.

This is why flexible publishing options are important.

GetResponse is one of the best landing page builders that offers this feature:

getresponse flexible posting

With GetResponse, you can easily choose any domain to publish your landing pages. Additionally, you get an SSL certificate to protect the domain you connect to your GetResponse landing page.


Integration with Third Party Software Tools.

Marketers create landing pages with multiple goals in mind. Typical goals are lead generation, getting visitors to sign up for newsletters, and more.

To achieve these goals, however, marketers need many other software tools, including email marketing tools, webinar platforms, opt-in form builder, tools, and more. SEO tools, etc. .

Landing Page Builder knows this and therefore offers integration with almost all the leading software tools.

In fact, one of the biggest benefits of using a landing page builder is that it brings together all the resources your business needs and integrates them into one common platform for maximum ease of use. multi.

Leadpages is one of the top landing page builders in this regard and has pretty much solved the integration problem.

leadpages integration

Tips And Strategies to Use Landing Page Builders.

The majority of online businesses today use a landing page builder to create the perfect landing page, optimized and visually appealing.

However, just using the landing page builder is not enough.

Should focus on creating value to gain a competitive edge over your peers and use builders to your maximum advantage.

Here are some tips that can help you do just that:

Add compelling headlines.

A recent study found that 80% of people don’t read the content after reading the headline. This means that any content you want to sell runs the risk of losing 80% of attention in the first place.

Most of the time, a headline is enough to make a good impression.


Mobile landing page templates.

According to recent mobile statistics, mobile traffic has increased by 222% in the past five years.

This is becoming a force to be reckoned with, which is why it’s essential to optimize your landing page to make it mobile-friendly.

The good news is that many landing page builders like Home offer pre-designed mobile responsive landing page templates.

Mobile responsive landing page templates help your website visitors work smoothly on smaller mobile screens, provide smooth navigation, and more.


Make your landing page visually appealing.

A picture is worth a thousand words.’

This age-old adage holds true, especially on the Internet.

For example, statistics show that on Twitter, tweets with images are retweeted 150% more than tweets without images.

Online viewers are more likely to skim the page than read the entire content.

Therefore, it is essential to include visually appealing images in any business strategy related to landing pages. After all, the brain processes images up to 60,000 times faster than text.

So your landing pages should be visually appealing and contain large, bold images that match your content. The images you add should be able to speak and visually market the company and its products and achieve the goal.

These landing pages help visitors have an enjoyable experience learning and learning more about their products. As a result, visitors are likely to remember the product even after leaving the site.

Most landing page builders come with pre-designed and eye-catching landing page templates.


Focus on your Unique Selling Point (USP).

Every industry has competition, every business industry has competitors.

This is why you need to show what makes you unique and different from your colleagues.

After all, you need to show your potential customers why they should do business with you and not anyone else in the market.

And that’s why you need to highlight and focus on your USP (Unique Selling Point).

USP is something unique to you and your business that defines you and your competitors that cannot be copied.

If you state your USP persuasively, you can even convince potential customers to switch brands.

As you design your landing page, make sure your strategy includes using and highlighting your USP for all to see.

Take the example of Moz Pro, a perfect example of how a brand can highlight its USP in a landing page.

They promise quality traffic, higher rankings and measurable results, and try to draw attention to this in the first place.

You can also create landing pages based on your key services. Make sure to convey the perfect message you want to send to your potential visitors and potential customers, something that will grab their attention and entice them to do business with you.


Ensure safety.

There is a lot of discussion about the vulnerability of websites to malicious crimes like unauthorized access, data breaches, hacking, etc.

And it’s not entirely absurd.

With the increasing number of cybercriminals, even ordinary Internet users are starting to be wary of seemingly unsafe websites. This can affect sales and it can take a long time before you break even.

People seek security and constantly seek trust. So your strategy should include providing proper security for the landing pages you create.

For this, the first step is to choose a landing page builder that offers the highest quality security.

For example, make sure to choose a landing page builder that offers automatic SSL encryption to help protect your landing pages.

As security standards improve, the number of visitors to your landing pages will increase, which in turn will lead to increased revenue.

Fortunately, more and more landing page builders are incorporating security measures as part of their strategy.


Landing Page Builder FAQ.

Do you need a website for a landing page?

No, you don’t need to have a website to build a landing page. You can use any of the tools on this list to create a standalone site without having to own a website. Some landing page software even allows you to create a small multi-page website. If you’re running a targeted landing page marketing campaign, you can still have a separate web presence independent of each other.

Are landing pages free?

Many landing page builders offer free options for creating landing pages. For example, GetResponse offers a free page builder with several different templates to choose from. However, if you want the best form and design features, you should choose the high-quality paid option.

How do I get people to my landing page?

To drive traffic to your landing page, you need to engage in various digital marketing efforts. These include email marketing campaigns, paid search advertising (PPC), social media advertising, influencer marketing, affiliate offers, and more. Most landing pages used for lead generation are not for the purpose of ranking on search engines. Therefore, targeted traffic from other sources is the best option.

What is the difference between a landing page and a website?

Landing pages are created to send targeted traffic from your marketing campaigns. The goal of a landing page is to convert visitors into leads using an online form and registration. Websites, on the other hand, are static and persistent pages that reside on your website, such as the About page, Contact page, Services page, etc.

Do landing pages affect SEO?

No, landing pages don’t affect your SEO. Your landing pages are meant to send targeted traffic, not to rank on Google. The only thing that can potentially harm your SEO is what you add to your landing pages and if you link to unsafe sites.

Should landing pages be indexed?

While landing pages are effective at selling products and converting leads into customers, they should be defined as being unindexed for Google and other search engines. If landing pages are hosted on your site and you are driving paid traffic to them, they will not be indexed by Google or they may slow down your crawl rate.

What makes a good landing page?

A good landing page should include a compelling offer for your audience and inspire visitors to take action. Your benefits and features should be written concisely so that readers can quickly understand (and want) your product. Good landing pages are well designed, including headlines that show value, easy-to-read content blocks, images, call-to-action (CTA) buttons, and sign-up forms.

How much does a landing page cost?

To create your own landing page, you can use a free tool or a high-quality page builder. Most software usually costs from $10 per month for the low end and up to $199 per month for the high end. Pricing is determined by the features you need, including the size of your database, multisite hosting, and creating a sales funnel with a follow-up sequence.

How are landing pages structured?

1.Start with a strong, value-based headline.

2.Write clear, benefit-driven content based on your target audience.

3 . Include images and easy-to-read content blocks that highlight other pieces of information about your product.

4.Have a high-quality short form with a clear call-to-action button. (The more form fields you have on your form, the lower your conversion rate). Be sure to balance simplicity with the information you need.

5.Include images in your landing page when appropriate. Images that include people do better than generic images of objects.

6.Make sure you maintain brand consistency and use color combinations that convert users. For example, red buttons are known to convert better than blue ones.

How do you make money with landing pages?

There are many ways to make money with landing pages, including:

1.Sell products or services directly on your page.

2.Invite users to sign up for an online course you sell or for your podcast.

3 . Collect leads through a contact form and sell them offers in a series of emails.

4.Use affiliate marketing offers to earn commissions by generating sales for other brands.

5.Sell your consulting and freelance services.

Should landing pages have navigation?

It is acceptable to place a navigation link on the landing page when it optimizes the user experience.

However, there are times when you should use them and times when you shouldn’t, depending on your target audience.

If you’re running a lead generation campaign for new people who haven’t visited your website before and aren’t familiar with your brand, you should add navigation so they can read more of your content and interact with your website.

If you’re launching a remarketing campaign to people who already know your brand and are more likely to convert, you can remove the top navigation so they don’t get distracted and just focus on the product. your product.

Either way, you should include your logo at the top and link it to your homepage or another meaningful page on your website.

Are landing pages effective?

Yes, landing pages are effective if you have a well-planned marketing strategy and a page with a high conversion rate. However, since most landing pages do not rank on Google and are used for paid digital marketing efforts, they are not as effective as your pages ranking on Google and generating traffic free. Ultimately, you’ll want high-traffic blog posts on your site that link to your landing page with a solid offer.

How do you test a landing page?

Once you have published your landing page, there are steps you can take to test and optimize your page to increase the number of conversions. Here are some steps you should take:

1. Define your testing goals and have a neat and clear plan.

2. Have one well-defined metric that you want to optimize for.

3. Use an A/B testing tool within your landing page software.

4. Change one item at a time while testing (like a headline, image, call-to-action, or button color) so that you know exactly which variable led to the performance change.

5. View your analytics dashboard and reporting to see which landing page is converting better based on the metric you’re testing.

Summary

When it comes to increasing ROI and scaling your digital marketing efforts, you can’t create low-quality landing pages.

Landing pages are essential for guiding your visitors through the funnel, which is why you need to choose the one that works best for you.

So choose your landing page builder carefully, and before you choose, make sure to test it out to find the best one for your business.

Each of the 9 mentioned can help you drive targeted traffic and take your conversion rates to the next level. Now it’s up to you to decide. Our number one choice would be LeadPages as it covers all aspects of what you need in a landing page builder.

Last updated on July 19th, 2023 at 04:07 am