11 Best SEO Audit Tools To Rank Higher On Google [Updated List]

Choosing the right SEO audit tools can be crucial if you want to attain higher rankings and probably the top spot on Google. They help you automate the process to identify and resolve key issues on your website, improve your blog posts and web content thereby ultimately boosting your search performance. In this guide, we ranked and reviewed the 11 best SEO audit tools to try this year along with our top 3 choices.

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As you may have noticed, Google’s algorithms are getting more complex every year. It’s no longer just a keyword game. In fact, Google currently puts into consideration over 200 factors when determining rankings. This is where SEO audit tools will help take the burden off your shoulders.

These SEO audit tools dig deep into your site, reveal issues that can affect search results performance, and show you how to fix them.

Imagine being able to dominate the competition and rank your website at #1 for any keyword. With the right SEO audit tool, it’s possible to achieve this feat and we shall help you make the best choice through our comprehensive reviews below.

Let’s get started.

What are the Best SEO Audit Tools?

Below are the best SEO Audit tools to try this year:

1. Surfer SEO

Best overall technical SEO Audit Tool

Surfer SEO is one of the best data-driven SEO audit tools for improving the ranking of your content on SERPs.

It is a cloud-based on-page optimization tool that allows you to analyze your pages and compare them to what is currently ranking in his SERPs.

Instead of guessing what Google likes to rank for, this tool does a data-driven analysis of what your pages, sites, content plans, etc. are missing.

Surfer’s easy-to-use content editor lets you create article guidelines and create article outlines in a matter of minutes.

Surfer will view on page metrics like; 

• Main and sub keywords usage
• LSI/NLP/TF-IDF keywords
• Meta tags (meta description, schema, etc.)
• Media elements
• Incoming backlinks
• Word count
• Outgoing external and internal links
• Headline structure 

Using these metrics, Surfer SEO can build a very useful model of what search engines want to see for a given query.

Surfer SEO Key Features:

• Content Editor: Surfer SEO’s content editor is straightforward. Select one (or more) keywords you want to target. Then wait a few moments for Surfer to read and analyze the top results on Google and then you start writing new articles.
• SERP Analyzer: Surfer SEO’s SERP analysis app is a great way to dig deeper into the competition for a given keyword from a content-centric perspective. The main report you get is a graph of word count versus average position over time.
• Content Audit: Are you looking to update old content that no longer ranks, or do you think it has the potential to conquer the SERPs? Again, Surfer SEO can help. Their content audit feature analyzes your URL, the SERP for your main keyword, and based on that, offers a number of suggestions for improvement.
• Content Planner: Surfer SEO can also help if you don’t know where to start planning your website content. Simply specify broad keywords that you know you want to focus on and it will return clusters of related content.
• Keyword Research.
• Find SEO errors.
• Whitelabel SEO Audit.
• Detailed list of SEO issues.
• View missing internal links.
• View missing backlinks.
• NLP entities coverage.
• View Optimal content length.
• View on-page technical issues.
• And many more features…

Pricing:

Surfer SEO pricing is mainly based on the amount of credits you need and the features you want to use. If you are just starting out, the basic plan will be perfect. But as your business grows, you may need to upgrade to a pro or business plan in order to use more features.

• Basic: $49 per month
• Pro: $119 per month
• Business: $239 per month

Read Full Surfer SEO Review here.

Surfer SEO offers a 30-day money-back guarantee, so you can try it out and see if it’s a good fit for you.

2. SEMRUSH

Best SEO Audit Tool for professionals.

Semrush is the best SEO audit tool for SEO professionals and corporate clients. It’s a bit more expensive than other options, but it comes with an enterprise-grade set of features and tools to help you more or less with every aspect of your digital marketing campaign.

For more than a decade now, SEMrush has been one of the top veterans in the SEO field. It’s now an all-in-one digital marketing suite containing over 40 Intel tools, specialized in keyword research, competitor intelligence, paid ad research, optimization, and more. content, rating tracking, and social media tracking.

It scans your site for over 130 technical SEO issues. Next, it divides the problems found into three categories based on their importance:

errors, warnings and notices. This allows you to prioritize your time and focus on the things that need your immediate attention.

Semrush Key Features:

• Scans your website for over 130 technical and SEO errors.
• Run thematic reports.
• Use advanced filters to sort pages and inspection results.
• Based on the severity of SEO problems it divides them into three groups; errors, warnings and notices.
• Compare crawls and analyze the results of different SEO audits. 
• Integrate with Google Analytics.
• Provides actionable insight into solutions.
• View SEO audit results in intuitive graphics.

Pricing:

You can get limited access to Semrush tools by signing up for a free account. Paid plans start at $99.95 per month billed annually. Monthly plans have a free trial.

3. Frase

Best SEO Audit Tool For Beginners

Frase is a content creation software that can help you identify and classify content opportunities based on Google’s search results.

Bloggers can use this SEO audit tool to plan your content and optimize it for SEO/Google search engine algorithms. Of course, Frase also has built-in AI writing tools that can generate original content hence saves you time researching search intent, preparing article drafts, and even creating article sections.

This is great if you need to future-proof your SEO issues and increase your organic traffic.

Frase Key Features:

• Documents, Research, and Questions: Frase’s primary tool that sells it is its research tool. To access it, you need to create a new document. Enter your keywords and click the Research tab. This will analyze the first 20 SERP results and create a very useful content brief which includes an overview of the SERP of the chosen keyword, potential headings, potential resources you can link to, statistics, wikipedia topics etc.
• Content Generation: Frase’s AI Writer has plenty of templates you can choose from and it’s just as helpful as its SEO and content planning tools.
• Enhanced SERP data.
• Keyword Tool.
• Content rating
• In-depth SEO content briefings.
• Get an overview of your keyword rankings.
• Guidelines for advanced search engine optimization. 
• Connect to Google Search Console.

Pricing:

Frase pricing plan is based on the number of users and the features you need. If you are a solo blogger, the Solo plan is perfect for you. If you have a team of writers, the Team plan best suits your needs.

• Solo: $19.99 per month
• Basic: $44.99 per month
• Team: $114.99 per month.

4. Ahrefs

Best SEO Audit Tool for Keyword Research

With more than five tools to its name, Ahrefs is another software that bills itself as a comprehensive SEO audit toolset. It offers a site explorer, keyword explorer, rank tracker, content explorer, and site audit tools.

Ahrefs’ keyword research tool helps you find the right keywords for your site. An SEO audit tool can help uncover SEO performance issues that may be hampering your site.

The rank tracker also ensures that it is always up to date and shows you all the organic keywords you should be working on.

Ahrefs Key Features

• Crawls both the desktop and mobile versions of your website.
• Display JavaScript-generated content on any web page.
• Schedule automatic site crawls daily, weekly, and monthly.
• Includes over 100 pre-configured SEO issues – including; inbound and outbound links, hreflang, pagination, duplicates and resources.
• Allows custom filters based on multiple parameters. 
• Provide possible suggestions on how to fix SEO problems.
• Shows you real-time crawl logs.
• View search volume.
• Identifies broken links.
• Rank tracking.

Pricing:

• Lite: $99 per month- Good for beginners
• Standard: $199 per month- Perfect for small businesses
• Advanced: $399 per month- Ideal for agencies and larger businesses
• Agency: $999 per month- For large enterprises

5. SE Ranking

SE Ranking is an all-in-one SEO audit tool that makes it easy to track your website’s keyword rankings, research your competitors, and check your website for on- and off-page issues.

Despite its wealth of features, SE Ranking is surprisingly affordable. The plans start at a lower price than many of its competitors, making it great value for money.

The website audit tool is great and makes it easy to find and fix website issues and boost your rankings.

Backlink checking and monitoring tools help you monitor your link profile and maximize your chances of ranking well on Google. Aside from site-wide audits, you can also run detailed audits to check specific pages for laser-focused results.

SE Ranking Key Features:

• SEO Audit Tool: Allows you to start an audit from your account by simply entering your website URL. The tool can crawl up to 1,000 pages in less than 2 minutes and summarizes the most important results in a summary report.
• The Health Score: Shows the number of pages crawled, the top 5 issues needed to optimize SEO of the website, etc.
• The software comes with several reports that provide details about the audit results.

For example, there are detailed charts showing the total number of pages currently unindexed by search engines and why pages are blocked from being indexed. 

• The data comparison feature allows you to compare all your monitoring data with previous reports to analyze the dynamics of your website’s health.
• You can also use SERanking to generate an XML sitemap to tell Google which pages to crawl.

Pricing: 

• The Essential plan starts at $49 per month and is perfect for small bloggers and website owners.
• The Pro plan starts at $109 per month and is perfect for agencies and large businesses.
• Business plans start at $239 per month and are perfect for large companies and B2B SEO agencies.

6. Screaming Frog SEO Spider

Screaming Frog is another top web crawler used by thousands of SEO professionals and agencies. It helps you boost your on-site SEO through data mining and SEO audits.

SEO Spider is a great SEO audit tool that can help you identify a variety of on-page SEO issues, including broken links, duplicate content, missing title tags, and meta descriptions.

You can download and explore 500 free URLs or purchase a license to remove the limit and access advanced features.

Screaming Frog Key Features:

• Broken links finder.
• Audit redirects.
• You can analyze page titles & meta data.
• Extracts data with XPath.
• Review robots & directives (txt. files).
• You can generate XML sitemaps.
• Audits scheduling.
• Comparing crawls & staging.
• SEO evaluation tool.

Pricing:

You can start out with the free version. A paid license costs £149 per year.

7. Google Search Console

Formerly known as Google Webmaster Tools, it offers a range of search performance metrics straight from the horse’s mouth.

The SEO audit tools and reports provided by Google Search Console give you valuable insight into how your site is performing and how it can improve its rankings.

In particular, a quick scan of the information will give you a good idea of ​​your site’s accessibility and indexing issues. Then on top of that, Google Search Console provides insights into structured data, HTML, accelerated mobile pages, broken links, and content quality.

GSC Key Features:

• Google Search Console indicates whether Google’s web crawlers can visit your site to ensure that all new pages are indexed and eligible for search results.
• The Technical SEO Audit Tool also includes several reports that provide detailed insight into important search factors.
• Core Web Vitals reports let you see how your pages are performing based on real data. This will tell you what is loading fast and what needs improvement.
• The Mobile Usability Report analyzes your mobile website to make sure it is mobile friendly. 
• The URL Checker feature allows you to check specific URLs for coverage, mobile usability, and other issues. If there is an issue, Google will include a list of affected pages, the specific issue, and steps you can take to resolve it.
• Once you’ve fixed the issue, you can complete Google’s verification process to have Google confirm that the issue has indeed been fixed.
• Track, test and monitor your AMP pages.
• Prove crawl stats directly from Googlebot.
• Highlight failed indexing attempts and pages with 404 or 500 errors.
• Provides a content keyword tool to analyze your keyword performance.
• Helps you understand how your keywords are performing. 
• Show all pages that have been indexed by Google.
• Create custom audit reports.
• Instantly send email notifications when Google identifies issues on your site.
• Review the cover of your index.
• Provides information about queries that drive traffic to your site. 
• User experience issues.

Google Search Console doesn’t have the option to start crawling the entire site on demand, making it less efficient than his other SEO auditing tools on this list.

Pricing:

Google Search Console is free to use.

8. SiteChecker Pro

SiteChecker Pro is a cloud-based web crawler that helps you identify all technical SEO issues on your website.

You can get a full technical SEO audit in just minutes with their SEO Audit Tool.

The platform also comes with a wide range of other SEO features such as rank tracking, website monitoring, and backlink tracking.

SiteChecker Pro Key Features:

• SiteChecker gives you a lot of control when conducting SEO audits. You can schedule crawls in advance. There are also many filters to exclude certain categories or pages from scanning.
• Each audit provides an overall assessment of your site and a detailed list of site and page level issues. 
• If there is a serious problem with your website, the software will send you an email notification with details so you can quickly make the necessary changes.
• SiteChecker also monitors your performance daily and adds updates to your to-do list to fix it. 
• Another great thing about SiteChecker is the extensive guides. You can use them to learn how to troubleshoot issues affecting your website.
• Free SEO tools.
• You can export branded PDF reports.
• You can audit internal and external links.

Pricing:

• Basic $29 per month
• Startup $49 per month
• Growing $99 per month

9. OnCrawl

OnCrawl is designed to help you make smarter SEO decisions through their suite of SEO audit tools and other SEO software.

Together, these tools provide a comprehensive analysis of the technical status of your website, especially in terms of search index, hreflang tags, pagination, canonicals and sitemaps. 

But that’s not all. OnCrawl also checks content quality, page loading speed, and overall site architecture.

OnCrawl Key Features:

• Provides an accurate view of internal links.
• Detects near duplicates based on similarity.
• Shows the impact the payload has on SEO.
• Analyze associations by scraping data during crawls.
• Evaluate how the new policy will affect your site. 
• Supports segmentation based on arbitrary data sets.
• Perform JavaScript rendering.
• Generate insights on HTML quality, performance, and architecture.
• Provides actionable tips to improve your SEO.
• Perform crossover analysis to draw new conclusions from mixed data. 
• Determine the ranking factors that affect the crawlability of your website.
• Detect newly crawled pages.

Pricing:

OnCrawl has no free version. Their pricing plans start at $69 per month.

10. SEO Site Checkup

SEO Site Checkup is a technical SEO audit tool that helps you understand your website from a search engine’s perspective.

Used by 5,000+ webmasters, SEO Site Checkup with its set of tools helps you check backlinks, create sitemaps, spy on your competitors, monitor keywords, track local performance, and spot common SEO issues that may be affecting your website.

In just a few seconds, you can see how search engines interpret your website, and its SEO report also covers website issues and technical flaws that can affect search engine rankings.

SEO Site Checkup Key Features:

• It provides an overview of website loading speed and uptime.
• Take into account your site’s mobile usability, load performance, and security parameters.
• Identify common SEO issues.
• Provides insight into the quality and quantity of backlinks pointing to your website.
• They provide tutorials to solve SEO problems. 
• Automatically track weekly changes in over 30 SEO variables.

Pricing:

• Basic $29.95 per month
• Webmaster $49.95 per month
• Professional $89.95 per month

11. PageSpeed Insights From Google

PageSpeed ​​Insights, powered by Lighthouse, is another SEO audit tool from Google. It is designed to run tests against URLs and thereafter assigning ratings based on their performance on desktop and mobile devices.

More specifically, PageSpeed ​​Insights analyzes not only page loading speed, but also the corresponding user experience. As such, all issues are identified and classified into three classes: Audit, Diagnosis, and Opportunity.

Their goal is to make the web faster for everyone. So rest assured that our suggestions are based on the latest research and best practices.

PageSpeed Insight Features:

• Powered by Google Lighthouse.
• Tests the page’s performance based on various metrics like First Contentful Paint, Total Blocking Time, Largest Contentful Paint, Time to Interactive, Speed Index, and Cumulative Layout Shift.
• Offers suggestions on how you can make your pages load way faster.
• Documents the performance of a page on both mobile and desktop devices.

Pricing:

PageSpeed Insights is a free tool.

Frequently Asked Questions

Conclusion

Each of the tools featured here has its own twist, so using more than one at a time is highly recommended.

For example, you can run your site through 3 or 4 crawlers, examine pages with an on-page checker, or use Surfer, SEMrush, or Frase to optimize content quality. It’s up to you.

Ultimately, multiple tools combine to give you a more accurate SEO audit. Luckily, many of the best SEO audit tools offer free options.

Be sure to check out the Free SEO Writing Masterclass by Surfer which is a unique and dynamic SEO writing course providing you with over 19 lessons covering a range of SEO-related topics such as search intent, NLP (natural language processing), keyword research & evaluation, competitors analysis and many more.

Also read: Best AI Copywriting Software

Last updated on July 21st, 2023 at 04:58 am